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Marketing Plan

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by

Eloisa D'Angelo

on 1 April 2014

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Transcript of Marketing Plan

PROPOSED TIME LINE
Monitoring tools
Objectives and goals
-
Expand the existing artist’s reach
& Improve the engagement with her fan-base
Facebook
(+2k followers)
Twitter
(+2.5k followers)
Open
Instagram

account

-
Raise awareness
and build a strong local following, brand and mailing list
in the UK
.

-
Branding
the artist

• Get Farao's name in other
websites/music online magazines
to
increase the credibility of her image.





Norwegian singer/songwriter
23 years old


DIGITAL AND PHYSICAL
ASSETS AVAILABLE
Marketing Plan
GENRE :
FOLKTRONICA/
ALTERNATIVE/FOLK POP
TARGET MARKET
Age: 18-30 (Female/male)
Geo - Uk/Europe
1) 10 Copies of self title EP ready to release
2) 1 unreleased music videos
3) HQ photos and videos of Farao's latest performances
4) Short documentary/behind the scenes
5) 1 free digital download of unreleased songs

Farao social media accounts are getting busier with primary focus on Facebook and Twitter.
Source:
Next BigSound
• Facebook was mainly used as a communication tool to send people to the desired destination outside Facebook.


• Twitter has been used mainly as a sync tool to broadcast news from other platforms.
• Need to use Twitter as a discovery tool for similar topics that might interest Farao's followers


- very community oriented - Fans and Followers are your marketing force

- best use for the artist - they control their online traffic

- Will be used to enhance Farao's branding. 4-5 media posts, 1 link per day, 2-3 reblogs


- Use Tumblr as PR ,making fans the heart and soul of the website ( successful case studies - Frank Ocean/ Byonce/ A$AP)

- Using tumblr to reblog fan content. Fans want the artist to see their content that's why they make it

SOCIAL MEDIA TOOLS
The likes of :
Bat For Lashes, Lykke Li, Oh Land
UMBLR
- pictured based service
- Fans appreciate picture - something to share easily and quickly
- photos of performances, photos with fans, photos of recording sessions,
OWNED MEDIA

-The website
(www.farao.co.uk)
highlights the latest releases, while all the previous material is displayed prominently

- Visitors can sign up for the mailing list via TopSpin to get access to free content.


Soundcloud / YouTube Streaming Widgets
– Tracks will be available for full audio streaming – and video, where it’s applicable.

• Social Networks – Adding Widgets/key links to increase fanbase(500+ fans) and bring credibility

RENTED MEDIA
ONLINE MARKETING
AND MEDIA STRATEGY
The artist's website is becoming a key strategy point for a lot of independent artist

• Contact for press release online music magazines such as
LINE OF BEST FIT
( Leading music website focusing on independent & alternative sounds ),
DIY
, ALL TOMORROW MUSIC,
The 405
( Music/Art/Film magazine packed with the latest reviews, interviews, news, mixtapes),
Clash




Bloggers/music websites
simple and free blogging platform, which helps artists to regularly update their fans.
FB INSIGHTS
Providers of online music analytics and insights. They measure the growth and popularity of bands across social networks, streaming services and radio
-2k views
-1,5k
-9,5
Overview
All the social media channels will aim to enhance the power of music and artist branding, not make direct sales.

Live Q&A
session live on youtube with fans

Remix Competition:
" Forces" (free download )

Music/bio/photos available to be shared with media makers ( bloggers, podcasters, and radio station djs)

Organising and motivating fans to promote Farao by building crowds, creating buzz, posting online


Music websites
: hypetrak.com, www.eatyourownears.com, www.vibe.com
POST EVALUATION
What was not successful?
"Forces" REMIX COMPETITION
very few entries
misjudgment of target audience
Should have promoted the competition through Soundcloud
What can be improved?
Eloisa D'Angelo
ID: 11008843
Module : LT6008
Full transcript