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4

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by

Prezibase Designs

on 16 February 2015

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Transcript of 4

Fundraising Event Management
with Michelle French
Budget and Regulatory Issues
Thank you
Approaching Vendors for Sponsorship
Vendor Campaign
% Back Campaign
Media Buy
On the Event Website
In the Printed Program
Purchasing an Ad
Ask proportionate to the business that you do with them
Setting Achievable Goals
Achievable Budget Goals
Factors to Consider
Type of Event
History
Recent Trends
ROI
Revenue Generating Opportunities
Sponsorship
Friends Asking Friends Website
Registration Fees
Fund A Need
Program Ads
Tee Signs
Opportunity Drawing
Auction
Guest Tickets / Table Sales
Building Into
Our Goal
Type of Event
Expenses
Additional Revenue
Sponsorship Levels
Guest Count: 250
Ticket Price: $250
Setting the Achievable Budget Goal
Expenses
Types of Expenses
Unchanged
Costs to create the event, regardless of how many people attend
Fixed Cost
Fixed Costs
Venue
A/V
Permits
Insurance
Salaries / Event Producer
Asking Questions
Venue Questions
What permits are required
City Permits
Permit for Heaters
Amplified Noise
ABC
What other expenses should be considered
Cleaning Fee
Electrician
Security
Types of Expenses
Fluctuate
Costs that change based on the number of guests
Variable Costs
Variable Costs
Catering
Staffing
Tables and Chairs
Centerpieces
Guest Gift
Reviewing the Budget
Expense Categories
Identify Fixed Costs and Variable Costs
Fundraising Goal
Sponsor Pricing Considerations
Exclusivity
Quantity Available
Creative Name
Name of the Category
Sponsor Pricing Tiers
Clearly Differentiated
Benefit Consistency
Target Sponsor List
Sponsor Pricing Tiers
Benefit
Who
Who
Flexible, Open and Creative
Sponsor Pricing Tiers
Presenting Sponsor
Title Sponsor
Tailored to a company (foundation or individual) that you have in mind
Top Sponsor Tier
Sponsorship
Sponsor Pricing Tiers
Number of Tickets
General Levels:
$100,000
$50,000
$25,000
$10,000
$5,000
Target List
Ticket Pricing
All event costs will be covered by the income that is received from ticket sales
Break-even
Break-Even
Food & Beverage
Less Variable Costs
$250
$250 - $90 = $160
Fixed Cost of $22,750
Break-Even
Fixed Costs
(Price – Variable Costs)
Break-Even
$22,750
($250 – $90) (= $160)
Ticket Pricing
Increase Price
Break-even
Decrease Fixed or Variable Costs
Market Comparison
=
143
Using Comp Tickets
Overall Goals
Fair Market Value
Fair Market Value (FMV)
The organization may use any reasonable method to estimate the FMV, as long as it applies the method in good faith
The price that the ticket (item, property) would sell for on the open market
http://www.irs.gov/Charities-&-Non-Profits/Charitable-Organizations/Charitable-Contributions-Quid-Pro-Quo-Contributions
Certified to Fundraise
Office of the Attorney General
Certified Fund Raising Executive
Association of Fundraising Professionals
Integrated Fundraising Plan
Sponsorship
Fundraising
Master Calendar
Vendor Campaign
Logistical Planning
Budget
PR
Day-of Logistics
Awareness Plan / Mission Integration
Volunteer Plan and Management
$250,000
$250,000
Full transcript