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Maison Martin Margiela

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antony lai

on 13 December 2013

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Transcript of Maison Martin Margiela

Extremely fashion conscious women/men
Design Industries
Artists
Office Lady




The look: The ring leader's wife

Silhouette: slim and relaxed with occasional boxiness on top

Colour: the palette was rich with claret red, navy, charcoal, khaki and black, with lighter tones coming though in pale blue and blush sequins

Fabric & knit: lace, tulle, silk, cotton, wool, cotton twill, leather, satin

Print & pattern: pin stripes

Details & trims: beaded trims, all-over heavy embellishment, contrast-coloured waistbands, detached sleeved tied on with grosgrain ribbon
CUSTOMERS
Actors, Actresses, Musicians, Models:

Chace Crawford
Alan Cumming
Kanye West
Julianne Moore
Sarah Jessica Parker
Selma Blair
Mena Suvari
Usher
G - SHOCK
Converse
Micheal Stipe
Books
H&M
Les Ateliers Ruby
MARKETIN"
STRATEGIES

Maison Martin Margiela

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P A R I S
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

HISTORY/BIO
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

HISTORY
Maison Martin Margiela is a French fashion house, founded in 1988 by Belgian designer Martin Margiela.

A cross-section between fashion and design, expresses its creativity through recycling, transformation and reinterpretation - like an emotion, a unique and timeless proposal defying all laws and rules.



Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

FACTORS
Ambiguity
Specialised
Technique
Purity
Minimalism
Simplicity
The rejection of surplus
The garments play with volume
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

BIO


- born April 9, 1957 in Genk, Belgium
Belgian fashion designer
graduated from the Royal Academy of Fine Arts

- 1985 - 1987 worked for Jean Paul Gaultier
- 1989 howing his first collection under his own label.
- 1997 - 2003 creative director of the Hermès women's line.






Modified shapes and use
Masculine
Feminine
Oversized
Undersized
Deconstruction
Reconstruction
Transformation

These are all central factors in the construction of Maison Martin Margiela’s universe.
Martin Margiela
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

HISTORY
Martin Margiela has maintained a low personal profile. He has never had his picture taken and remains backstage after his shows. All media contact is dealt with via fax.

Maison Martin Margiela’s ultradiscreet trademark consists of a piece of cloth with the numbers 0-23. The badge is attached to the inside with its four little white pick stitches, exposed to the outside on unlined garments. For the 20th anniversary the anonymous tag was replaced by a classic logotype.
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

MARKEIN" STRATEGIES
Opposed to fashion standards, the Maison goes against the commercial flow:

No branding
No advertising
No marketing product

Only a numerical system for its collections which are composed of several product lines



Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

COLLABORATIONS
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

PRODUCTS
LINES

Maison Martin Margiela

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P A R I S
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

CELEBRITIES
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

CUSTOMERS
ILLUSTRATOR
Petra Dufkova

- educated in graphic design, painting and fashion design
- unites all of these areas in her work with a concentration on fashion illustration.

sketchy, inky messy & delicate
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Womenswear 'Défilé'
S/S 2014
S/S 2013
A/W 2012/2013
S/S 2012
A/W 2011/2012
S/S 2011


Womenswear 'Défilé' S/S 2014
Womenswear 'Défilé' S/S 2013
Womenswear 'Défilé' A/W 2012/13
Womenswear 'Défilé' S/S 2012
Womenswear 'Défilé' A/W 2011/12
Womenswear 'Défilé' S/S 2011
The look: Simple structured elegance

Silhouette: angular and voluminous

Colour: A cool and calm palette of dove grey, baby pink and blue, nude blush, rich emerald, violet and black

Fabric & knit: leather, silk, silk organza, cotton, jersey marl, crinoline

Print & pattern: pin stripes

Details & trims: Asymmetric sleeves, sheer pockets, sheer layering, zip-fronted splits
The look: Deconstructed masculine/feminine

Silhouette: boxy layers

Colour: A classic masculine palette of black, navy, camel and grey with the more feminine appeal of flam red, winter white, fuchsia, blush and vanilla

Fabric & knit: Velvet, satin, leather, cashmere, flannels, wool crepe, kimono silks, fox furs, wet-look patent

Print & pattern: A soft diffused ombre, graphic black and white concentric linear motifs as a repeat all-over

Details & trims: High funnel necklines concealing the face, multi-layered hems creating hi-lo effects
The look: Masculine/Feminie

Silhouette: Deconstructed and elongated

Colour: Black and white, faux nude, camel, smoke and inky blue with a flash of red

Fabric & knit: Satin charmeuse, duchesse satin, leather, cotton popline, jersey, crepe de chine, denim, rubber-backed canvas, chiffon, clear pastic

Print & pattern: A single Persian carpet pattern worked on satin grounds

Details & trims: Silk fringing, multiple zips, exposed inside-out seaming, velcro tabs
The look: Conceptual layering

Silhouette: Deconstructed layers and peel-away panels, largely columnar silhouettes

Colour: Rich plum, cranberry papal purple, pine green, grey and sky blue

Fabric & knit: wool, felt, velvet, super-glossy patent leather, bonded neoprene, jersey sweatshirting, silk, lurex, rabbit, shaved mink

Print & pattern: Dainty florals, trompe I'oeil lace

Details & trims: Long coordinated belts, sheer overlays, low scooping backs, zip sits, uneven slouchy drapes, long plisse, detachacle panels
The look: Masuline-feminine

Silhouette: Columnar lengths, rectangular panels

Colour: Gey, sliver, sky blue, milk white, faux nude, chocolate brown, midnight blue and bright fuchsia

Fabric & knit: Lycra jersey, stretch mesh, shaved velvet, glitter knits, cotton shirting, tonal check jacquard, slicked leather, merino and cashmere wool

Details & trims: Beetle-like sequins, vacuum-sealed crinkles
PRODUCTS LINES

Maison Martin Margiela

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P A R I S
Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1


Maison Martin Margiela

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Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1

Lai Chi Fung, Antony | 130769334

Fashion as Visual Communication | Semester 1 | Year 1
Full transcript