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Social Media

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Varun Nambiar

on 31 August 2013

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Transcript of Social Media

Digital + Social Media Analysis
IMC Campaigns
Social Media Platforms
1. Improve social click rates
a. Increase posting frequency on
b. Timing of posts
2. Reply to every message post by consumer on Twitter and Facebook pages - increase customer engagement
3. Explore user generated content campaign - virality
4. Identify brand advocates across platforms
5. Moderate comments
6. Interactive mobile apps
7. Promotional offers on social media - increase traffic
8. Advertisements on shopping sites directed to UA social media platforms

Customer Ratings
Customer Complaint


Mobile Applications
Smart Devices
Customer App Ratings
Group 6
Jaideep Sen Gupta
Piyush Punglia
Varuna Vakatkar
Varun Nambiar
Full transcript