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EPIC Business Model Canvas

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by

Robert Pauls

on 1 October 2013

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Transcript of EPIC Business Model Canvas

Pains
Mark, Gabe, Susan,
Aaron, & Pina

06
04
2013
Business Plan Development
Battery loses charge too quickly
Not in a location to electrically charge phone
Reduced functionality of cell phone due to loss of power
Commuter Bikers
Men/Women
Ages 18+
People with environmentally friendly ideals
Appreciates function over form or costs
Exercise Enthusiasts
Dynamo: Powering a light
Commuter Bikers
Get: Advertising, search engine marketing
Keep: Product Updates
Grow: International Markets (high frequency bike users)
Exercise Enthusiasts
Get: Advertising, search engine marketing
Keep: Product Updates
Grow: International Markets (high frequency bike users)
Commuter Bikers
Web/Online
Retailers
Exercise Enthusiasts
Retail stores
Online/Web
Commuter Bikes
Asset Sale: one-time purchase at a fixed price
Men/Women
Ages 18+
Own a bike
Enjoy being outside
Appreciates performance over form or costs
Value/Needs
Increased Mobility
Increased Battery
Personal efficiency/ productivity
Decreased downtime
MVP
Physical:
Headquarters (office space)- Louisville, KY
Financial: Angel Investors, VCs, loans
Intellectual Property: Trademark, Patent, non-disclosure agreement
Human Resources
Mentor - Suzanne Bergmeister
Advisors - UofL Rapid Prototype Center
Coach - Nancy Schroeder
Exercise Enthusiasts
Asset Sale: one-time purchase at a fixed price
Suppliers
Raw Materials
Bicycle Shops
Retailers that sell phone accessories
Additional consulting from:
Product Designers
Packaging Designers
Distribution Managers
Supply Chain Manager
Manufacturing Manager
Value Driven:
Concentrate on quality, our company is determined to meet the specific and many needs of our customer
Our target customers are exercise enthusiasts and health conscience people with discretionary funds
Characteristics:
Fixed Costs
R&D
Marketing & Branding
Capital
Website Operations
Customer Service
Variable Costs:
Direct Labor
Direct Material
Distribution
Sales
Pivot 1
Original MVP:
Smart Phone Case with Kinetics
Original Customers:
Smart Phone Users - Active or Travelers
Smart Phone Manufacturers
Smart Phone Case Manufacturers
Original Customer Survey:
Targeted Smart Phone Users
Survey Monkey: 90+ results
Personal: 15 interviews
New Customer Survey:
Targeted Smart Phone users and bicycle users
Survey Monkey: 9
Face-to-Face: 4
Sales & Marketing
Better Understanding of
Customer Pain
Channels used by customer
Web presence to serve our customers
Advertising which best influences our customers
Begin process of designing a brand and trademark
Research & Development
Understanding of smart phone, OS interface
Connections between device and smart phone
Thorough understanding of charging process and dynamos
Full transcript