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Portage Chrysler

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Manitoba/Ontario Prezi

on 29 April 2014

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Transcript of Portage Chrysler

Strengths of your Current Media Plan
Newspaper
Shows Pictures
Presumably reaches your target audience
It starts to tell a story
Radio
Commercials are sales calls
Tells the entire story
It is current
1) Educate consumers with MORE ADS
a. Need more then 6 words (billboard)
b. Need more than one ad rotating (television)
Opportunities to Improve Your Advertising
There are 3 ways to improve your advertising effectiveness with Online
2) Drive home a CONSISTENT THEME so more people will stop by either for service, or purchase of new car
3) Build name awareness and familiarity with people who are looking for a new car or service
Frequency = Energy
Educates like Portage Daily Graphic but more often
Online is the 3 – in – 1 medium
for Portage Chrysler

Reaches more people on their smart phones, home computer, work computer
Has impact you want with more frequency online and more view
Value of PortageOnline
1) Representing YOUR community
2) Direct link to YOUR website
3) Low cost per view
5) Running in real time - always current info
6) Can access us from anywhere
7) More opportunity for in-depth presentation of information
People respond to 'needs' not 'ads'
When someone is in need of your product or service, your company MUST be at the top of their mind in order to have a chance at their business!
Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign
Classifieds Automotive Statistics
January
February
March
41,637
35,486
44,747
23,505
20,584
26,106
Pageviews
Unique
Pageviews
Classifieds Homepage
January
February
March
281,784
219,726
316,850
Pageviews*
*Estimated
Classifieds Automotive Statistics
January
February
March
41,637
35,486
44,747
Pageviews
Clicks*
100-130
100-140
100-130
*Estimated
Classifieds Homepage Statistics
January
February
March
41,637
35,486
44,747
Pageviews
Clicks*
100-200
70-120
20-120
*Estimated
Newspages Statistics*
January
February
March
141,449
111,877
126,894
Pageviews
Clicks
29-100
70-100
26-107
*Estimated
Recommendation 1
Square on Local, Sports, Agriculture News
Rotates with 3 other ads, max of 4
Links to your website, Facebook/Twitter page
Recommendation 2
Top Banner on Local, Sports, Agriculture News
Rotates with 3 other ads, max of 4
Links to your website, Facebook/Twitter page
Recommendation 3
Square on Classifieds Homepage
Rotates with 5 other ads, max of 6
Links to your website, Facebook/Twitter page
Recommendation 4
Square on Classifieds Homepage
Rotates with 5 other ads, max of 6
Links to your website, Facebook/Twitter page
Full transcript