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SWOT

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on 20 February 2015

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Transcript of SWOT

Some words about Coca-Cola
1886 : Created by John Pemberton
1916 : Designing the famous Coke bottle
1919: expand all around the world
History
In France
5 production sites
2 800 employees
Weaknesses
Competition
Consumption habits
Water
scarcity
Decrease
benefits and net profits
Strengths
Leader on the market
Customers
fidelity
Partners
Big variety of drinks
Opportunities
Cosumption of non-alcholic drinks
New
products
Increase
of health drinks
Continues to expand through acquisitions
Threats
New reglementation
Nutritional
Transparency
Justine & Marielle
Product
failure
Brands
difficulties
Only sparkling drinks
No
diversification
Debts
Swot Analysis
Full transcript