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Job application

Maria Rajakallio

on 28 October 2014

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Transcript of Nokia-Marketing-Manager

Marketing Manager
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San Francisco
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
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(cc) photo by Metro Centric on Flickr
In my Master's thesis I focused on theme,
how Tampere University of Technology
could use social media in brand building.

In my bachelor's thesis I compared the usage
of social media among Finnish online stores.

These themes I love: Branding and Social

I also lecture and do a review article about social media measurement in TUT
In my works as a Social Media consultant, Brand Manager and Project Manager in
R&D project focused on social media usage
in job searching & recruiting I have done
1) marketing from strategy to implication (online, offline, campaigns)
2) PR and customer relations
3) internal & external communications (web & plain)
4) coaching
5) social media, hands on, all things I could come up with and had the time to do
6) consept design
7) web project management in confusing environment
As a Social Media Consultant in I'm
Specialized in Branding and Marketing to my customers

- I really know, how to make a hit in Social Media, and I have ,more than 2000 followers in Twitter to prove that.
- I don't only know how to do things right or what the right things are
- I'm also a cool person to hang out with (real life and social media) - and that is the key ; )
- I also work as outsourced Brand Manager to some of my customers
Marketing Consultant - freelance 3/2012 -
photo frame
Application by
Maria Rajakallio

I'm at my best at networking and public

I have been as a Secretary General in Student
Union for 9000 students and 22 employees -

I managed and annual revenue of 1 milj euros

I was i charge of PR and the negotiations - so I do have a wide network, especially in politics and
in Pirkanmaa

I'm really fast enthusiastic and analytic

As a marketer, engineer and publicist in
I have done marketing campaigns and
consulting to wide range of companies in

I have a good brand and wide network

This would be great challenge for me, so
I would do my work with passion
I want this challenge

I'm full of Ideas and experience


I would really learn a lot with you
Why me?
I have also worked as a publicist trainee
in Tiehallinto. I got to do all kinds of stuff from
web publishing to PR and conference organising.

In the beginning of my studies I was a marketing
assistant in Sonera Oyj for three years and worked as a Promoter - so I know something about the
work in the event management business as
well ( And I just loved it !).
Currently I work as a social media and digital marketing consultant and a well known trainer and speaker in my own company SoMe Studio.
Speciality: Online branding, PR & Self Branding in Social Media
Consulting & PR
I have been a Community Manager
for several different organisations or brands in
Facebook, LinkedIn, YouTube, Google+ etc.
and also published a presence to Instagram,
Foursquare, Pinterest, Sherwood and Stumble
Upon to mention few

To TUT's Facebook brand page I gathered
more than 1500 followers in one week
Marketing, Cocepting, communications, web PM
Social Media
Great communication skills
Self driver, Eager to learn more
I love sushi

My hobbies are astanga yoga, golf & social media

I enjoy traveling

I used to work as a model

I read fashion blogs

I like to follow Helene Auramo and her carreer

I will buy a motorcycle
one person I make a marvelous mixture to
do PR in web
Outside the official record
Feel free to Google me
Name: Maria Rajakallio Os. Leppänen

Birth date: February 1980
Tampere University of Technology TUT
M.sc., Information technology, industrial management, communications

2000 – 2011

Grade: Master of Science

In my studies I focused on Information Technology (concept design, social media usage) and Industrial Management (social media marketing, social media, branding and HR). I also have minor studies about company communications and Future Research

I have done my Master's Thesis about subject " Social Media in TUT's Brand Building".

Tampereen yhteiskoulun lukio


High school
I work as a part time freelance social media consultant, specialized in staffing & recruiting and online branding.
Project Manager - Social media & web 12/2010 -
Centre for Economic Development, Transport and the Environment
I am a project manager (projektipäällikkö) in R&D project "Nuorten neuvonta ja ohjauspalveluiden kehittäminen sosiaalisessa mediassa (ESR)".

My main task is to make innovations about social media usage in customer service, marketing recruiting and job searching.

I'm responsible of customer marketing, online communication and concept design of the Haussa.fi portal.

I also plan and implement social media trainings and work as a community manager in several channels.
Master's Thesis Worker 3/2010- 10/2010
Tampere University of Technology
Main task was Research about subject, how social media could be used as branding and marketing at Tampere University of Technology (TUT).
I also planned and implemented the usage of Facebook sites for TUT and gathered more than 1000 likes in one week.
Executive Manager 10/2006 - 11/2008
Student Union of Tampere University of Technology
Research assistant 3/2006 - 10/2006
Tampere University of Technology
Publicist trainee 5/2005 - 9/2005
Sales and marketing assistant, part time 8/2000 - 2/2002
Sonera Oyj
Member of the Executive Board 10/2006 - 12/2010
Positions of Trust
Juvenes Corporation is a multi-industry enterprise. Juvenes operates mainly in studentrestaurants (opiskelijaravintolatoiminta) but also personnelrestaurants, catering and bookstores.
Member of the Executive Board 1/2004 - 12/2006
Juvenes-Yhtiöt Oy
Tampere University of Technology
Member of the Executive Board 1/2003 - 12/2003
Student Union of Tampere University of Technology
Member of the Executive Board, Educational affairs.
Student Union of Tampere University of Technology is defending and improving the educational, financial, and social benefits and rights of the students.
astanga yoga
social media
Knowledge &Experience
+358 40 586 2780

Portfolio style
Maria Rajakallio
Suutarinkatu 27 a 3
+358 40 586 2780
Finnish (Native)

English (Full professional proficiency)

Swedish (Professional working proficiency)

French (Elementary proficiency)

German (Elementary proficiency
Differo Oy
Brand and Digital Manager 1.10.2012-1.5.2013
Sihti Oy
Responsible of brand development, marketing and social media management. One field of my duties is to take part of digital business development.

I also do strategic consulting to customers about company branding and social media usage.

Social Media & Digital Marketing 1.5.2013 -
Social Media and Digital Marketing consulting and lectures with experience. I help you to enter the Digital World, so that you and your organisation will gain money, not just spend it.

Have been/am working t.ex with following companies:
- Pirkanmaan Osuuskauppa
- Tekniikan Akateemiset TEK ry.
- Hermia Oy
- Pirkanmaan ELY-keskus

Special knowledge of Social Media Usage, Social media Marketing, Online Consepting, Job Search with Social Media and Online Recruiting Marketing.
SoMe Studio
Full transcript