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Media & Culture Studies Timeline

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Theresa Nelson Miller

on 22 February 2013

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Transcript of Media & Culture Studies Timeline

Media & Culture Studies 1930's Classical Marxism Ruling class produce ideas that glorify
dominant institutions and ways of life. Hegemony Control of masses through
media, news and cultural institutions Hegemonic Social order is always countered
by counter hegemonic forces Frankfurt Institute Neo-Marxian group Media controlled by groups who employ them to
further interest and domination. Creation of "culture industries" Mass cultures and communications are the
center of leisure activity Controlled by capitalist interests Rise of consumer society "Fordism" Mass production "the end of the individual" Institutions overpowered individuals News owned by corporations, paid advertisers conformity, homogenization of masses "encultrates the populace into the dominant system of
needs, thought and behavior" After World War II consumer society emerged
throughout Western World. 1950's Conservative values are prevalent through
network radio and television 1920's The rise of media industries, broadcasting,
mass publications promote consumer
goods. The Great Depression and World War II
slowed the progression of consumer society 1950's - 1960's Shift from print to new media culture Print followed logical, linear form, in
thought and reasoning, while new media more fragmentary, non rational, immersed in sights,
sounds and spectacles of film (Marshall McLahan). "tribal" "society of the spectacle" societal manipulation Birmingham School Society is hierarchical and antagonistic Oppression of subordinate class, gender and race. British cultural studies Looked to youth and subcultural groups
who resisted dominant forms of culture and identity. 1970s - 1980's Society and culture promote sexism, racism,
homophobia and other forms of oppression Haggart, Williams and Thompson attempted to preserve working class
culture against onlslaughts of mass
culture produced by culture industries. Political Economy "The production and distribution of culture takes place
within a specific economic and political system, constituted by relations between state, the economy, social institutions and practices, culture and organizations such as the media." Capitalist societies are organized according to dominant
mode of production In 1980s media takes "right turn" All three television networks taken over by leading conglomerates. Technology and economic factors are interconnected. Politics of Representation 1980s to Present "focused on both encoding and decoding, texts
and audiences, and called for more critical
and discriminating response to the products
of media production." The Postmodern Turn and New Media "current form of consumer capitalism is more
fragmented, specialized, aestheticized, eroticized,
celebratory of difference, choice and individual
freedom." "global capitalism" from "Adventures in Media and Cultural Studies:
Introducing the Keyworks" Douglas M. Kellner and Meenakshi Gigi Durham "We are currently living in a proliferating image
and media culture in which new technologies
are changing every dimension of life from
the economy to personal identity." Cultural representations perceived to be
subject to political critique, and culture
itself was contested. More complex depictions of gender, race, class,
family, the state, the corporations, and institutions
began appearing beginning in the 60s. Ideology "All cultural texts have distinct biases, interests,
and embedded values, reproducing the point of
view of their producers and often the values
of dominant social groups." 1940s
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