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The Cargo Tuk Tuk

shahab zehtabchi

on 4 December 2015

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Transcript of Spuk

January 2010
Problem definition
Efficient urban mobility
Tuk Tuk experience
Blends into the city atmosphere
AlternativeTuk Tuk
Tuk Tuk Event
Tuk Tuk Cargo
Small/Medium size cargo service
Public cargo service
City maintanance vehicle
The most approachable customer
Requires more marketing and promotion
Deals with efficiency problems when loading/unloading
Interested in small size loads and short distance delivery
Tuk Tuk can contribute to mail delivery in the short term and parcel delivery in the longer term
Incures no major switching costs
Main interest is cost efficiency
Secondary needs is in releasing the obstruction of the streets or increasing maneuverability with a smaller vehicle
Most efficient to outsorce the delivery service
Merged with delivery companies as a target group
What makes our competitors successful?
What makes us successful?
Loading and unloading
Context fitting
Goupil G3
High reusability & design
Leasing purchase & carefree maintenance
Loading and unloading scenario
Context fitting
User testing
Materials and Technology
Launching strategy
Where to launch
Brand identity statement
SPUK fits into the city with the most efficient and agile deliveries.
Differencial advantage positioning
Brand positioning
Pricing strategy
Future recommendations and limitations
Optimalization of materials to reduce the weight of the vehicle
Redesign of the driver's seat and dashboard
Using a larger sample of participants to test usability and efficiency of loading and unloading tasks
Using in-wheel motors in car applications is a new technology and needs to be analyzed in future
Technical specifications
Range autonomy: 75 km
Capacity: 1.3 m3
Length: 2.2 m
Width: 1.02 m
Height: 1.6 m
Maximum speed: 65 km/hr
Motor: PMSM
Motor max. power (Kw) at 50Hz: 2.2
Motor max. torque (Nm): 10.6
Batteries: 9 LifePO4 1240-HPS
Regenerative Braking System
2 back in-wheel motors with electrical suspension system
Double suspension and brake discs in the front wheel
Household charger system (100v-200v)
Steering angle ratio: zero
Detachable load-box (trolley use)
Size comparison
Capacity : 1.3 m3
30 beer craters
Customer for now and future
Registered as a moped
Removing the cargo part was regarded as advantagous and an easy task
Placing back the cargo part needs visual guidance
High potential in decreasing loading and unloading time and steps
Location and size of the doors were practical and helpful
Thank you
Building a relationship by focusing on service
Full transcript