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SPOTIFY VS PANDORA

ISM4011 Team Project presentation. Professor Jose Lepervanche, Florida State College at Jacksonville
by

Sharon Powanda

on 29 April 2015

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Transcript of SPOTIFY VS PANDORA

SPOTIFY VS PANDORA
TEAMS 2

BRETT BERRY
WILLIAM MORRIS
SHARON POWANDA
JOHN WEYER

CURRENT MARKETING
Facebook page
YouTube Channel
Spotify/Uber business partnership
Spotify music sessions
Word of mouth

CHANGES TO CATALOG
Should automatically build playlists
More popular song choices
SPOTIFY
Originated in Sweden
Launched October 2008
Available all over the world
Commercial music streaming service
Pays royalties to artists
Regrow the music industry
PANDORA
Internet based music streaming
Automated music recommendation service
Selects music based on user’s artist selection
User provides feedback
Only available in United States, Australia and New Zealand
SPOTIFY CATALOG
Over 30 million total songs
20,000 songs added per day
Over 1.5 billion playlists created to date
Limited artist
Marketing Suggestions
SOFTWARE
Recommended
Software Upgrades
Friends List
Add Songs from Friends list
Like or dislike
not web-based
peer-to-peer (p2p)
a BitTorrent network
7 step process
BB
BB
Concert Series
Awards Show
Facebook Pay-per-Click campaign
Television ads

WM
WM
SP
SP
SP for JW
SP for JW
WORK CITED
Laubenstein, C. (2015). 10 Tips for Advertising on Facebook. Retrieved from PPC Hero: http://www.ppchero.com/10-tips-for-advertising-on-facebook/
Lewis, R. (2015). Spotify, Shazam Offer Grammy Awards Predictions. Retrieved from LA Times: http://www.latimes.com/entertainment/music/posts/la-et-ms-grammy-awards-predictions-spotify-shazam-20150204-story.html
Spotify. (2015). Retrieved from Facebook: https://www.facebook.com/spotifyusa?fref=ts
Spotify. (2015). Retrieved from YouTube: https://www.youtube.com/channel/UCRMqQWxCWE0VMvtUElm-rEA
The Spotify House Returns for SXSW 2015. (201). Retrieved from SXSW Music: http://sxsw.com/music/news/2015/spotify-house-returns-sxsw-2015
Your Ride Your Music. (2015). Retrieved from Spotify: https://news.spotify.com/us/2014/11/17/uber/
Full transcript