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Project Foundry Investor Overview

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by

James Carlson

on 19 July 2014

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Transcript of Project Foundry Investor Overview

2006
07
08
09
10
11
12
13
14
15
2016
HomeBoyz Interactive
Road to 21st Century study published
Gates Foundation invests $250 Million in scaling innovative Small School models
Piloted Project Foundry in 3 schools
Won Marquette Kohler Center for Entrepreneurship Business Plan Competition
Secured 2nd investor
In 2007, 1 million enrollments in online or blended-online (just 1%)
Eli and Edythe Broad Foundation pledging a joint US$60 million to encouraging 2008 presidential contenders to include education in their campaign policies.
Clayton Christensen publishes ‘Disrupting Class’ makes predictions on 2014 tipping point, 2019 50% of courses delivered alternatively
Highlighted at the National Charter School Conference as part of the classroom of the future
7 states mandate a senior level capstone project as a graduation requirement
300 CEOS & policy makers back ‘Road to 21st Century’
‘Next Generation Learning Challenges’ launched
RTI for Special Edu launched
Total revenues earned surpasses
Conduct market research on homeschooling and secure investment to launch OurLearningFolio
Initial marketing experiments for the individual classroom subscription tested
University of Washginton publishes research supporting PBL for AP coursework
Hewlett Foundation Funds Dissemination of Deeper Learning Models
$1 million
Keystone Insights purchases controlling interest of Project Foundry
Project Foundry recognized by the Innovative Educator
Visits to promotional site triple reach 150 unique visitors per day
Tony Evers Student survey point to PBL

One of 12 invited to present at PBL World Conference

Launched mentor hub

Hosting 6th Annual PFUNC with WISN
Expand team
Keystone receives the WNBVC tax credit certification
Begin Series A investment round
Total revenues earned surpasses $1.7million
Secure 700 student school as customer
WI
46
61
8
19
In 2011 $4.35 B ‘Race to The Top’ funds scaling innovative practice
June 2013, 33% of all sessions at ISTE relate to PBL & STEM
Daily average personalized learning searches triple from 2010
Daily average Project-based searches double
The Opportunity
TODAY
3
80m
30m
10m
ATTRACT
RETAIN
SCALE
Systematize prospecting & startup
Hire web promotion talent
Purchase online advertising & optimize promotional web-presence
Systematize prospecting & startup
Hire web promotion talent
Purchase online advertising & optimize promotional web-presence
Complete move to Amazon EC2 hosting
Complete phase 2 simplification
Leverage KI mobile assets
Use of funds
Lifetime Value
of Customer
$280
CAC: Customer
Acquisition Cost
$68
> 4x
3x
Months to
Recover
CAC
< 8 months
12 months
Investment Highlights
• Pre-money valuation - $2,000,000
• Percent of equity - 33%
• $1,000,000 Series A Preferred Units - 40¢ per Unit
• Minimum Investment - $25,000
• Qualified Wisconsin investors eligible for 25% tax credit
Profitable return - Annual distributions or Acquisition
2-3 years
Total Addressable Market
Education is changing.
The time is now.
There is a tipping point in the market towards
individualized
and
personalized
learning for students.
Project Foundry is perfectly positioned for success in this tipping point.
Surveyed employers: What's the market going to look like? What's needed? Push away from rote memorization into more hands-on, skill-based, and collaborative learning.
ADD DROPOUT DATA HERE
inspiration to project based and hands-on learning
life-changing potential of approach, major headache to manage
map of US
show dots for each city
creating new customers for us
explosion of charter schools, STEM programs
Bill Gates: "Highschool is obsolete"
Road to 21st Century study shows that education is ill-prepared for the needs of workforce
Bill Gates funds the creation of innovative small school models
Project Foundry is launched to support these innovative schools in project based learning
"Coolest school in America" becomes a customer
pic of shane getting award
renewal rates
87%
Worked with 30,000+ students / teachers
Simplified management of over 250,000 projects in classrooms
Worked with 160+ schools.
EDUCATION DELIVERY IS CHANGING.
1st closing of Series A $450,000
Project Foundry now targets individual teachers
$200 Million
Teachers in K-12
3.4M
teachers
teachers
teachers
17%
annual
annual
annual
2.2%
6.6%
225,000
585,000
75,000
That's just K-12 teachers in U.S.
including post-secondary teachers
7.2M
Global education market
JOIN US!
At the 2005 National Education Summit on High Schools, Microsoft Mogul Bill Gates declared that, “America’s high schools are obsolete.” America’s high schools are obsolete. By obsolete, I mean that our high schools – even when they’re working exactly as designed – cannot teach our kids what they need to know today.  
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