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Smartphones, Tablets, Laptops, and PCs: What's the World Com

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Aimee Doyle

on 31 March 2014

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Transcript of Smartphones, Tablets, Laptops, and PCs: What's the World Com

Smartphones, Tablets, Laptops, and PCs: What's the World Coming to?
Computing World
Total shipments of smartphones equaled 488 mill in 2011
60% increase from prior year
Tablets grew by 274%
Netbooks fell 25%
Rise in Popularity
Groups seek mobile access to the Internet
Want to enjoy social media and apps wherever they go
Small size of smartphones and tablets
Hedonic
Utilitarian
Gladiator Culture
Put customers before employees
Amazon: AMZN
Founded in 1994
Founder/ CEO: Jeff Bezos
#20 Best Global Brand in
2012
Group 11:
Stacie Sosa
Aimee Doyle
Krysta Dakay

"truth shakes out when ideas and perspectives are banged against each other"
Principles:
customer obsession
ownership
hire and develop the best
highest standards
think big
bias for action
Strengths:
wide selection of items
physical locations
product mix
services, ie Geek Squad

Weaknesses:
products are becoming obsolete
customer service down
lawsuits
poor inventory management
too many brands

Strengths and Weaknesses
User distributed
anyone can become a seller on Amazon

Distributors

a9.com
search and advertising technology
Amazon Web Service
Cloud
Alexa Internet
commercial web traffic data
audible.com
sells digital audiobooks, radio, and tv programs, and audio versions
Digital and Photography Review
Goodreads
user-populated database of books, annotations and reviews
Internet Movie Database
provides info on films, television shows, actors and video games
junglee.com
comparison-shopping website
zappos.com

Collaborators

Threats:
Online security
Lawsuits
Legislation against tax avoidance
Regional low cost online retailers

Opportunities:
Own brand products and services
Increase services and products
through acquisitions
Growing economies in Asia and Europe
Physical locations

Weaknesses:
Only online presence
Zero margins
Negative publicity
Strengths:
leading online retailer
global presence
strategic acquisitions
distribution chain and logistics

SWOT ANALYSIS
Benefits We Seek
Utilitarian:
Computing power
Reputation of the manufacturer
Warranty
Storage Capabilities
physical design
Hedonic:
app availability
battery life
accessories
Predict dramatic decrease in sales of smartphones
Smartphones are getting bigger while tablets are getting smaller
Telephone capability?
FaceTime & Skype
Reduce costs
increase volume
increase revenue
data-driven to focus on customers
Best Buy
President and CEO: Hubert Joly
Major Products:
consumer electronics
computing and mobile phone products
entertainment products
appliances
Questions
1. What type of decision-making approaches do most consumers use when deciding between smartphones, tablets, laptops or PCs?
2. What factors influence the amount of search that most consumers will exert when buying a smartphone or a tablet?
3. What factors do consumers consider when making judgements about smartphones?
Major Moves
Incorporated Minnesota in 1966
2001 acquired Magnolia Hi-Fi Inc.
2003 acquired Geek Squad Inc.
2007 acquired Pacific Sales Kitchen and Bath Centers Inc.
PEST Analysis
Economic:
currency fluctuations
recession
Social:
internet restrictions
social networking sites
Technological:
mobile devices
tablets
3G/ 4G
comparative prices
Political:
International policies
other country's regulation
internet providers are advancing
faster and affordable
Market Share:
Goals
Full transcript