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AirBnB Business Model Canvas
Transcript of AirBnB Business Model Canvas
Digital Media 9th December 2014
Prof André Niedermann
Herr Martin Waldau
Table of Contents
airbnb in numbers
airbnb in numbers
Revenue Streams & Key Resources
For what value is each Customer Segment truly willing to pay?
1. Commission from renters
2. Commission from the home owners.
3% host service fee
guest fee ranges from 6-12%
"the Key Resources Building Block describes
the most important assets required to make a business model work"
With technical, designer and photographs airbnb was able to build a unique, easy-to-use website, internationally understandable
well-networked founders who have managed to get most of the best known funds in Silicon Valley to invest!
Due to high valuation easy to attract some of the very best technical and design talent in the valley, competing with the likes of Google and Facebook
Platform for demand and supply
• - Platform development and maintenance
• - Video and photography
• - Community engagement
• - Marketing
• - Tourism ministries
• - Photographers
• - Main investors
Airbnb valued at $13B
An organization serves one or several customer segments. These are the people or organizations for which you are creating value. This includes simple users and paying customers.
Host - people with rooms to rent
Guests - people who are
looking to rent rooms
“Belong anywhere” travel and feel at home
Unique and authentic cultural and social experience
Host insurance guarantee
Create appealing announcements and make profits out of extra spaces.
- Website & App, Social Media
- Public Relation
- Community Feeling
- Online & Offline Community Events
Past: Travelvers on a budget
Present: Leisure and Buisness
Future: Luxury Travelers
The Value Propositions Building Block describes the bundle of products and services that create value for a specific Customer Segment.
next big step: dynamic pricing