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Smart Pen Marketing
Transcript of Smart Pen Marketing
Camera and Scanner
Spelling and Grammar checker
Smart-Pen App on IOS-Android
Employees or Office Worker
$ 95 - 64 GB
$ 130 - 128 GB
Any questions ?
Thanks in advance
scribe - Jim Marggraff
Product Innovation Charter
The LiveScribe, considered the next big innovation in writing.
Live-Scribe started a contract with Android & Apple
Solution all previous issues.
Making a connection with their customers physically
2- Concept Generation
3- Project Evaluation
A- Estimate of cost
C- Marketing strategy
D- Marketing segmentation
A- Promotion stage
B- Market research
The Five Phases
1-Opportunity Identification and Selection:
A- Initial Phase
B- Idea of Smartpen
C- Business based idea
A- Screening Phase
B- Businees idea & throughts
C- Bussiness elements
Goals & Objectives
To become a leader in manufacturing and design of Smartpen.
Enhance Learning experiences
All necessary resources are available
Flawless production process
Well qualified and experienced leaders
Can enable customer satisfaction in hardware as well as software fields
Major leaders or executives are form:
We got the participation from the classmate and
Testing in the market
Found in 2007
Net worth $39 million
Popular mechanics, Mac world's
Pro. Virginia Blake West