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Smart Pen Marketing

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by

Eyad Afandi

on 12 November 2015

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Transcript of Smart Pen Marketing

Product

Sky
WiFi
USB
Recording
Camera and Scanner
Spelling and Grammar checker
Translator
Smart-Pen App on IOS-Android
Smart Pen
Students
Native speaker
International

Employees or Office Worker

Price
Cost-based Pricing
$ 95 - 64 GB
$ 130 - 128 GB
Place
Online
In store
Promotion
Online Marketing:
Email ads
Social Media

Direct Marketing:


Sales Promotion:
Discount
Coupons
Any questions ?
Thanks in advance
Background
Live
scribe - Jim Marggraff
Smart
Pen
Era
Technology
2007
The
global leader
Product Innovation Charter
The LiveScribe, considered the next big innovation in writing.

Live-Scribe started a contract with Android & Apple

Solution all previous issues.

"Dot paper"

Selling

Target market

Making a connection with their customers physically
2- Concept Generation
3- Project Evaluation
A- Estimate of cost
B- SWOT
C- Marketing strategy
D- Marketing segmentation
5- Launch
A- Promotion stage
B- Market research
The Five Phases
1-Opportunity Identification and Selection:
A- Initial Phase
B- Idea of Smartpen
C- Business based idea
A- Screening Phase
B- Businees idea & throughts
C- Bussiness elements
4- Development
Portfolio
Goals & Objectives
To become a leader in manufacturing and design of Smartpen.
Technological Innovation.
Digital Accessibility
Enhance Learning experiences
Designing
All necessary resources are available
Flawless production process
Leadership
Well qualified and experienced leaders
Can enable customer satisfaction in hardware as well as software fields
Major leaders or executives are form:
- Apple
- HP
-IBM
-Leapfrog
Survey
We got the participation from the classmate and
Positive results
Testing in the market
Customers need
Found in 2007
Net worth $39 million
Software
Popular mechanics, Mac world's
Mohammed Albijadi
Ahmed Alhaysoni
Abdulaziz Alhussainan
Eyad Afandi

Pro. Virginia Blake West
Full transcript