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Million Dollar Smile

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by

Tracy Johnson

on 18 July 2013

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Transcript of Million Dollar Smile

Million Dollar Smile
an interactive campaign to recruit new patients.
Show us Your...
Phase 2: Voting
After choosing the 10 finalists, public voting based on entrants' photos or videos determine your winner(s).
Phase 1: Entry
Kids of ALL ages (including grown-up kids) can submit a short essay to enter to win free braces for themselves, or can nominate someone they consider deserving.
Viral Spread

Entrants share with friends and social networks with one click. The 10 finalists actively campaign to collect votes. Your marketing impact spreads!
Lead Generation
Find new patients and prospects
with embedded survey questions

MarketingKit
Everything you need to promote online, social, and on mobile
Email
Mobile
Publish Anywhere-including Facebook
Display Ads
Results
San Diego, Ca.
Million Dollar Smile Timeline
We create a custom microsite, and provide a complete marketing kit. An email goes to your patient database to announce the contest and encourage sharing with friends
.

A 5-week entry period. Entrants submit essay to enter for themselves or nominate someone they know.
PHASE 1
CAMPAIGN
SPREADS
Entrants share your message on Social Media & email. Auto reply messages based on survey responses are sent upon entry
EMAIL
goes out to all entrants at end of week 4 to remind of finalist selections coming soon
FINALISTS
You select 10 finalists after week 5. Finalist videos are recorded and promotion site is updated for voting phase.
PHASE 2
Voting for finalists in weeks 7 and 8
Winner/Winners announced
VOTING
CLOSES
EMAIL
to all entrants. Non-finalists receive discount incentive. FINALISTS receive
information on next steps....
thanking them and offering a discount on braces. EMAIL ALL PARTICIPANTS to thank them for support, advise them of winner and include and offer to visit your practice.
EMAIL
NON-WINNERS
to all entrants. Non-finalists receive discount incentive. FINALISTS receive
information on next steps....
to all entrants. Non-finalists receive discount incentive. FINALISTS receive
information on next steps....
Essay Entry
I
Public Video Voting
I
First Prize: Braces!

And 3 new
Million Dollar Smiles!
280 Entries
33
New Patients
45
Days
Thousands
of new Likes
Full transcript