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Marks and Spencer PESTEL and SWOT analysis

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Anna Prokhorova

on 30 March 2013

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Transcript of Marks and Spencer PESTEL and SWOT analysis

Strengths Weaknesses P.E.S.T.E.L.
Analysis Political
Legal Opportunities Threats Anna Prokhorova Summary Content:
1.M&S's organisational
2.SWOT analysis
3.PESTEL analysis
4.Summary Thank you for your attention! Organisational
Structure Marks and Spencer is one of the leading and rapidly growing businesses not only in the United Kingdom, but also in the international market. The company has been offering a great quality and value foods, clothing and home products for more than 125 years. The M&S’s business strategy and new structure imply the decentralised approach to the organizational structure of the business. Positive reputation and brand image of the company Improving the unique selling points of the products One of the most efficiently built infrastructure
and business organisational environment Successful international market penetration M&S is one of the most awarded companies in the industry. One of the most sustainable supply chain in the industry (The Guardian (2013)) High cost of the
products offered
in comparison to rivals “Marc Bolland (the chief executive of M&S), under increasing pressure for
the poor performance of Marks & Spencer's clothing business, has persuaded Kate Bo stock, head of general merchandise, to leave the business.” (Wallop (2012)) “According to the 2011 Which? supermarket survey, Waitrose customers gave a satisfaction score of 85% and praised it for making shopping a “pleasurable experience.” On the other hand, Marks & Spencer received a rather sultry 68%.” (Blue (2012)) The necessity of the new
marketing strategy focusing
on the younger audience “Marks and Spencer, the UK's biggest
clothing retailer, has posted pre-tax
profits of £290m for the six months
to the end of September,
down 9.7% from the same period
last year.” (BBC (2012)) Decrease in pre-tax profits Problems in the company’s environment High costs Business and Marketing strategies Customer satisfaction (Marks and Spencer Annual report and financial statements 2012 (2012)) Russia China India Development of the online sales market Successful transitioning into the banking sector Slow economic recovering Strong competitors: Debenhams, Zara, Next etc. (Rowe (2013)) Constantly changing political climate Taxation policy Constantly changing governments’ policies “Our strategy is to transform M&S into an international, multi-channel retailer and reduce our dependency on the UK economic cycle.” (Marks and Spencer (2013)) "The nation’s habits of eating have been changed essentially because of the economic crisis." (The Economist (2012)) Strong positive brand image by setting the policies of creating more equal societies Donating money for many charities Information and communication solutions YouTube channel Technological innovations “Marks & Spencer has today confirmed it is the first carbon neutral major retailer.” (Holland (2012)) (Marks and Spencer Annual report and financial statements 2012 (2012)) As part of the agreement with the Greenpeace,
M&S has declared to take out
the toxic chemicals out of production process Recent lawsuit with Interflora “Plans for a shake-up of consumer law risk
adding complexity to the system for retailers
and creating a less business-friendly
environment, retailers have been warned.”
(Danaher (2011)) Despite the current problems with poor performance of Marks & Spencer's clothing business, M&S still manages to remain at the top positions in the retail industry. Moreover, the business is set to expand dramatically in the coming decades. (This graph shows the M&S’s market growth in 5 years (The Financial Times (2013)).
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