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Julia Borella

on 21 January 2014

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Transcript of VALIO


tits or gtfo

aw hell naw
By Julia Borella and Saskia Pleece 9B
Mainly growth in research and exports in the 1920’s and throughout interbellum
Valio created their own edam cheese to go along with the emmental cheese they already had
First proper commercials appeared, focused on nutrition
One of the professors conducting research for Valio was Artturi Virtanen
In 1920’s Valio exported to: Germany, Poland, Czechoslovakia, France, Norway, Belgium, UK and also the USA
United Kingdom remained Valio’s main export country until the free trade policy ended in 1930 (protectionism triggered by the Great Depression)
The Great Depression of the 1930's began in the United States in 1929 (Wall Street stock market crash), but it caused unemployment, deflation and decline in industrial output all around the world
Effects of depression were shorter in Finland, industrial output went up again in 1932
Valio not affected as much since everyone continues to buy food like milk and cheese during the depression
Valio started a new growth spurt
Pasteurization became common
First brand names introduced, like
Marked by war and food rationing (lack of all food)
Valio's position as a main dairy producer became important
Valio and other dairy producing companies were given jobs to supply provisions to the army and additionally bring milk to settlements of people
Adult's milk dose for a day was 3 deciliters, a child's 6 deciliters
Food rationing ended, reconstruction and growth throughout the country
Voinvienti-osuusliike Valio
Valio Meijerien Keskusosuusliike
Valio got a logo (1955) and new brands appeared in stores
1953 Valio began producing milk powder and exporting it
Other changes like milk starting to be sold in cartons (instead of straight into the customers' jars) and cars to transport milk from farms to creameries (where milk is processed) instead of horses
Voivienti-osuusliike Valio
was formed by 17 dairies in Finland as a cooperative in 1905
Valio exported butter mainly to the United Kingdom
Finland is an export country, population is small
Spread to selling other dairy products (such as emmental cheese and cream) in 1909
Also began selling in the domestic market
During WW1 (1914-1918) there was a high demand for cheese, Valio grew to fulfill the demand (continued to export)
1916 first laboratory made to improve cheese-making skills
Also in 1916, the first creamery was founded in the Helsinki center on Kalevankatu, to support the growing domestic market for milk products (growing population)
Creamery= a place where milk and cream are processed and butter and cheese are produced
In 1917 Finland’s independence along with the Russian revolution cut off Russian trade, a big setback
Valio continued growing in Finland (along with population & standard of living)
The birth of Oltermanni cheese
Valio was affected (as was the whole of finland, although less than in other places around the world) by the recession in the -90's. Since the company make food (which people always need) they did fine during this difficult era, since milk and cheese are more needs, instead of luxury products.
Finnish citizens began to move
from the countryside to the cities
(agricultural families were changing
into nuclear families), which made day
jobs in the cities generalize. Valio began
to produce yogurt as an "easy job snack"
around 1968.
Reduced fat, or so called "light products" became very popular during this decade because of the nutrition recommendations, which made Valio produce low-fat piimä and viili.
History of Valio: The Early Years
The Later Years
Dairy producing company formed in 1905
Nowadays produces 85% of milk in Finland
Finnish culture has high consumption of milk and 17% of pop. is lactose intolerant
Valio lead the way in making low-lactose (HYLA) and lactose-free products (laktoositon)
Artturi Ilmari Virtanen
1928 invented the AIV silage process, improving fodder durability
Process is spraying additive on grains to raise their acidity and prevent too much fermentation which destroys grain and nutritional value
AIV silage process patented and licensed to many countries
Also invented AIV-salt in 1925 with his colleague
The salts raised the pH of butter above 6, made butter last a lot longer and removed the oily taste
Great competitive advantage, and stayed hidden for 14 years, although used daily in Finland
Virtanen later won the Nobel Prize for Chemistry in 1945 (only Finn)
The UHT-products (ultra-high
temperature processed products)
like yogurt and milk rose extensively
in the food marketing through-out Finland.
Valio low-fat milk was introduced
to the market in 1969.
Cartons overtook plastic bags
and glass bottles in the late -60's
early -70's because of being much
more practical and durable.
During this decade, Valio also produced other fermented milk products like coffee cream, reduced fat cream and viili.
Valio created Voimariini
because of the decrease in butter
sale (nutrition recommendations).
A new product
called Valio Polar.
The head office was located in Pitäjänmäki, Helsinki in 1978. The amount of products produced by Valio increased by approx. 100 products per year. This building is still the headquarters of Valio.
Birth of HYLA products. Finally a milk which was lactose-intolerant.

[4]http://www.valio.fi/yritys/yritystieto/historia/ (2.12.13)

[5]http://www.hs.fi/talous/aihe/valio/ (2.12.13)

[6]http://yritys.taloussanomat.fi/y/valio-oy/helsinki/0116297-6/ (2.2.13)

[7]http://www.kauppalehti.fi/etusivu/valio+erosi+elintarvikeliitosta/20111095339?ext=rss (2.12.13)

[8]http://www.valio.com/about-valio/history/ (2.12.13)

[9]http://dictionary.reference.com/browse/creamery (9.12.13)

[10]http://www.kansallisbiografia.fi/english/?id=4753 (12.12.13)

[11]http://www.foodquality.com/details/article/2498071/Artturi_Virtanens_Silage_Preservation_System_Innovated_Farming.html?tzcheck=1 (17.12.13)

[12]http://helsinkimylove.wordpress.com/2012/07/07/finland-a-nation-in-love-with-milk/ (22.12.13)

[13]http://www.foodforlife.fi/english/key-players/industrial-companies/large-companies (22.12.13)

[14]http://www.65degreesnorth.com/health/genetics-diet-or-mass-hysteria/ (22.12.13)

[15]http://freshfromfinland.com/elements/dairy.php (22.12.13)

[16]http://www.goodnewsfinland.com/archive/news/valios-lactose-free-milk-drink-enjoys-international-success/ (22.12.13)

[17]http://www.stat.fi/tup/suomi90/toukokuu_en.html (22.12.13)

[18]http://www.valio.fi/yritys/artikkelit/valio-ajan-hermolla-jo-vuodesta1905/ (22.12.13)

[19]http://global.britannica.com/EBchecked/topic/243118/Great-Depression (23.12.13)
Valio provided food for the Olympics in Moscow 1980 with milk products (such as cream, butter and cheese) which caught the media's interest.

[1] Leino, Else-Maj. Valio: Maito - Hyvää Alusta Alkaen. N.p.: Libris, 2003. Print.

[2] Perko, Touko. Valio Ja Suuri Murros. Keuruu: Otava, 2005. Print.

[3] Hjerppe, Riitta. An Economic History of Finland. Ed. Robert Whaples. N.p.: EH.Net Encyclopedia, 2008. Print.


[20]http://yle.fi/uutiset/valio_pitaa_kilpailuviraston_toimia_ristiriitaisina/6527670 (2.12.13)

[21]http://upload.wikimedia.org/wikipedia/fi/1/1a/VALIO_logo_RGB53mm.png (2.12.13)

[22] http://www.innotiimi.fi/kpimages/valio_110518014121.gif

[23]http://avivaromm.com/romm/wp-content/uploads/2013/07/0404_milk.jpg (2.12.13)

[24]http://www.valio.fi/inspirational/d91fd091-a24b-4e8e-85b6-a28400fbf703/files/images/map.png (9.12.13)

[25]http://www.valio.fi/Content/images/page/valiooy/history/fullsize/1920_06.jpg (22.12.13)

[26]http://www.valio.fi/Content/images/page/valiooy/history/fullsize/1950_01.jpg (23.12.13)
HYLA was created in the early -80's. Finally there was a suitable milk product for people who have lactose-intolerance problems.
Valio, which was constantly becoming more international, made Sweden, the Baltic States and China it’s daughter companies around the time of when Finland joined the EU (1995).

During the -90’s, Valio thought that as a company they were a growing nationwide food market company. Valio created a new logo, which had three colours standing for “freshness, quality and pioneering”. It also symbolized Finland’s countryside in it’s own artistic way to always show where Valio is originally from.

Pekka Laaksonen,
nowadays CEO
Financial Crisis 2008-2009 in Finland, which is not counted as a recession. America's national banking system caused bank crisis' all over the world by
Valio made several websites for recepies and you can see their commercials very often on the Finnish television because of it's rise in popularity the past few years.
Nowadays Valio Ltd is one of the most well-known yet largest food producers in Finland. The company offers around 1000 products which are mainly dairy. Valio operates in multiple countries such as Russia, Estonia, Sweden, the United States of America. etc. They produce 85% of Finland's milk and they're a international success.

Valio has approximately 4600 employees and the present CEO chief executive is Pekka Laaksonen.
Valio turned 100 years old in 2005. This was celebrated by special product packaging with large finnish flags which made the products beam with Finnish pride.
Very popular products such as VALIO PLUS- milk and OLO-yogurt was created.
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