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Slogans, Propaganda, and Mind-Control in 1984

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Alison Wilkinson

on 30 April 2014

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Transcript of Slogans, Propaganda, and Mind-Control in 1984

Slogans, Propaganda, and Mind-Control in

Definition: information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

In 1984, propaganda is used to keep the public controlled, using Big Brother as their major propaganda, and turn them against Goldstien.
This propaganda helps the Party to manipulate the public. The propaganda against Goldstein is used to harm him, make him public enemy number one, but most importantly, it is a way to control the public as well. If the whole country of Oceania is turned against this one man, they will be distracted from the Party's actions as well as become patriotic, and thus easier to manipulate.
American Propaganda
Mind Control Techniques used in
PEER GROUP PRESSURE - Suppressing doubt and resistance to new ideas by exploiting the need to belong--Anti-Sex League, the Party.
REMOVAL OF PRIVACY - Achieving loss of ability to evaluate logically by preventing private contemplation--Telescreens, Big Brother, surveillance.
DRESS CODES - Removing individuality by demanding conformity to the group dress code--Blue overalls for the Party
NO QUESTIONS - Accomplishing automatic acceptance of beliefs by discouraging questions--Changing history, changing war enemy and ally
FEAR - Maintaining loyalty and obedience to the group by threatening soul, life or limb for the slightest 'negative' thought, word or deed--Thought Police
Mind Control and Re-Educating Techniques Performed on Winston
"'There are three stages to your re-integration,' said O'Brien. 'There is learning, there is understanding, and there is acceptance."' (Orwell, 358)

ISOLATION - Inducing loss of reality by physical separation from family, friends, society and rational references--"He was in a cell which might have been either light or dark, because he could see nothing except a pair of eyes." (Orwell, 334)
REJECTION OF OLD VALUES - Accelerating acceptance of new lifestyle by constantly denouncing former beliefs and values--Tortured until he accepts O'Brien's/the Party's values.
CONFESSION - Encouraging the destruction of individual ego through confession of personal weaknesses and innermost feelings of doubt--"There was a long range of crimes-espionage, sabatoge and the like-which everyone had to confess as a matter of course. The confession was a formality, the torture was real." (Orwell, 331)
REPETITION - Going through the same subject over and over again until it is known by heart--The "lesson" in which O'Brien held up four fingers and asked Winston repeatedly the number, all the while increasing the voltage, until Winston "saw" five fingers.
In conclusion, the methods of slogans, propaganda, and mind control are used to control and manipulate the population of Oceania. The Party is obsessed with power and is determined to keep their power through these methods. As it said in the book, "'"Who controls the past controls the future: who controls the present controls the past."'"
Keeping the population believing that a war is being waged at all times is the Party's way of keeping peace. In most counties, including Oceania, war sparks patriotism and devotion to the country. Through this patriotism and devotion, the party is able to control the masses, and thus have peace. To the people, however, the slogan simply means that world peace cannot be obtained without war, and that without the war, their security would be threatened.
To the Party, this slogan means that the freedom of the population is the removal of the Party's power. To the people, this slogan most likely represents the idea that too much freedom causes one to become a slave to their senses and weaknesses. For example, the Junior Anti-Sex League is promoted by the Party who is strongly against sex; it is for reproduction purposes only, not for love and enjoyment. If one becomes free of this "understanding" they would become a slave to their sexual desires.
To the Party, ignorance of the people is the Party's greatest strength. If the public knew the true state of which Oceania was in and how they had been fooled and manipulated, they would rebel, and thus take away the Party's power. To the people, their ignorance kept them optimistic, which resulted in mental strength. To those like Winston who worked within the Party, keeping people ignorant kept their jobs strong.
This is the first slogan introduced in the book and most likely the most important. This slogan asserts the Party's power and omniscience. Big Brother becomes an almost god-like figure, almighty and all-seeing. To the Party, this slogan is to keep the public in check via the "scare tactic", a frightened population is easier to manipulate. To the people, this could have either put fear into them, knowing that all crimes will be known, or could be seen with a sense of security. They might believe that because Big Brother is watching, they don't have anything to fear.
What are the Similarities and Differences?
1984 Propaganda
Source: http://www.phinnweb.org/neuro/brainwash/
Source: http://www.phinnweb.org/neuro/brainwash/
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