Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Child Creativity Lab

No description
by

Peter Chang

on 25 August 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Child Creativity Lab

Advancing divergent thinking, problem solving, and innovation through creative play.
Introducing the "Child Creativity Lab"
Current Trends in Development of Creative Thinking
Status of current skills and programs
About Children's Museums
Definition of a Children's Museum:
Introducing the "Child Creativity Lab" Concept
Creativity Stations
Market Analysis
Why Orange County?
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
“It’s very clear, and the decrease is very significant…It is the scores of younger children in America—from kindergarten through sixth grade—for whom the decline is ‘most serious.”

- Kim
[Rarity/creativity of responses]
[Amount of detail in responses]
[Range of creativity]
Analysis of US Test Scores on Creative Thinking (n=272,599)
2008
1990
Originality
Score
2008
1990
Elaboration
Score
2008
1990
Creative
Strengths
Score
[Ability to produce ideas]
2008
1990
Fluency
Score
1Kim, K, The creativity crisis: the decrease in creative thinking scores on the Torrance Tests of Creative Thinking, Creativity Research Journal, 23:4, 285-295; 2011
2Shallenbarger, S, A box? or a spaceship? What makes kids creative, The Wall Street Journal, December 15, 2010
3Bronson, P, and Merryman, A, The creativity crisis, Newsweek, July 10, 2010
- Kyung Hee Kim, The Creativity Crisis, and as discussed in the Wall Street Journal and Newsweek [1,2,3]
“Creative thinking is declining over time among Americans of all ages… decline begins in young children which is especially concerning as it stunts abilities which are supposed to mature over a lifetime.”
“Children aren't given the opportunity to express their own ideas or come up with their own way of doing things. Instead, the answer is A or B or C. There is only one right answer.”
Many schools have eliminated courses for subject areas not part of NCLB's accountability standards for Federal funding. Significantly more time is spent preparing for exams and less time supporting creative, child-driven learning.
The Department of Education has stated the program has improved student achievement in reading and math.
No Child Left Behind Act (NCLB) of 2001
Sources:
The Elementary and Secondary Education Act (The No Child Left Behind Act of 2001)
Miranda, C., Why we need to let kids be creative, Parenting.com, Jan 2012
No Child Left Behind Act Is Working, Department of Education, 2006
Beveridge, T., No child left behind and fine arts classes. Arts Education Policy Review, 2010
Pederson, P., What is measured Is treasured: the impact of the No Child Left Behind Act on nonassessed subjects. Clearing House, 2007
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
- Jennifer Keys Adair, Ph.D., an early-education expert at the University of Texas at Austin
Benefits to Students
Unintended Consequences
Reform Movement
P21 strives to teach all students 21st century readiness skills by integrating the "4Cs" into all academic core content areas and classes
“Creativity and Innovation” represents one of the 4Cs designed to meet expectations of the competitive global economy. [2]
1California Department of Education, Press Release, March 11, 2013 <http://www.cde.ca.gov/nr/ne/yr13/yer13rel33.asp>
2Partnership for 21st Century <http://www.p21.org/overview/skills-framework/262>
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
In March 2013, California became the 18th state to join the Partnership for 21st Century Skills (P21) network [1]
A study consisting of in-person interviews with >1,500 CEOs from 60 countries and 33 industries
Source: 2010 IBM Global CEO Study: Capitalizing on Complexity
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
In a world with increasing complexity, CEOs believe creativity trumps other leadership characteristics
"Most Important Leadership Qualities"
Macro Environment
78% of those surveyed wish they had more creative ability
2012 Study among 1,000 Americans ages 25+ who are college-educated and full-time employed
"Outside of job-specific skills, what is the most important trait to success in your field?"
Source: Creativity and Education: Why it Matters. Adobe Systems, Nov. 2012
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Employees feel similarly, as creativity is regarded one of the top 3 traits most important to career success
An institution committed to serving the needs and interests of children by providing exhibits and programs that stimulate curiosity and motivate learning
1Association of Children’s Museums
2Olmstead, L, 12 best children’s museums in the U.S., Forbes, January 30, 2012
Children museums are the fastest growing segment of the overall museum industry [1]

30 million children and parents visit children museums annually [2]

~$1 billion in capital campaigns underway for new or expanded facilities [1]

An additional 70 children museums in the planning stages [1]
1975
2008
0
300
+540% increase
# of Children Museums in the US [1]
CONFIDENTIAL AND PROPRIETARY INFORMATION 
Collaboration
Service
Enjoyable
Evolving
The CCL core values guide strategic planning and daily activities, centering on enhancing creativity in children
Responsive with high quality service
Opportunities for internal team and community partnerships
Fun for children, families, staff, and volunteers
Constantly evolving to adapt to the children and communities
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Grants &
Donations
CCL will leverage contributions from individuals, corporations, and foundations to fund the operations of this unique not-for-profit resource offering real and critical benefits for children, families, and the community.
Community-Based Funding
The Child Creativity Lab is a non-profit 501(c)(3) organization appropriately multifaceted with different revenue streams supplementing a core program
Employer Group
Collaborations
Community
Events
School
Programs
Daily
Admissions
Employer groups will have the opportunity to host corporate family-focused events and/or offer reduced pricing to employees as part of employee benefit programs.
The CCL will have the ability to promote and accommodate events for large groups, including birthday parties and other community celebratory events.
CCL will aggressively pursue relationships with local schools and child care centers in developing CCL as a preferred after school program and field trip destination.
The principal revenue driver will be daily admissions and annual memberships to the children activity/entertainment center that houses the “Creativity Stations” overseen by trained professional staff.
The CCL Business Model
Supplemental Programs
Core Program
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
“There is nothing more satisfying and fulfilling for children than to be able to express themselves openly and without judgment. The ability to be creative, to create something from personal feelings and experiences, can reflect and nurture children's emotional health…Creativity also fosters mental growth in children by providing opportunities for trying out new ideas, and new ways of thinking and problem-solving.”
Day-care centers, preschools, and elementary schools that are looking for assistance with P21 skills development that will support core curriculum in a memorable experience will also be targeted.
The Child Creativity Lab
Key competitive advantage will be the immediate and lasting benefits that are gained while children enjoy themselves at the CCL
Venues, such as jump houses, theme parks, aquariums, bowling alleys, video game centers, and carnivals offer great fun, but limited, short-term benefits to children.
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CCL offers added meaningful benefits for children that are immediate and long-lasting and that will pay forward to society in the long term.
Concept Overview
CCL Values
Business Model
Value Proposition
- “The Whole Child” Series, PBS
Vision
The Child Creativity Lab (CCL) is positioned specifically to nurture the creative mindset of our children in the headwinds of the busy lifestyles of working parents, the consuming technology culture, and standardized testing in order to inspire them to challenge their comfort levels and thereby raising their potential for personal development and contributions to society.
Mission
The mission of the CCL is to offer high quality, engaging and fun experiential activities for children that enhance creativity, divergent thinking, problem solving, and ability to innovate.
Concept
CCL will feature a spacious children’s museum specialized for its eclectic array of guided and self-directed creative development stations and exhibits that are safe, hands-on, purposeful, and yet fun, engaging, and similar in excitement level and entertainment value of jump houses and other “pure-play” amusement centers.
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Target Audience
The CCL Primary Target Population
The average targeted consumer will be middle- to upper-income families with children ages 3 to 9. These families are busy in their careers but anxious about the development of their children.
Secondary Market
Children's
Creativity
Hours of Safe Entertainment
"Pure-play" Entertainment
Group Events
Child
Creativity Lab
Hours of Safe Entertainment
Group Events
Future Leaders & Innovation
Creative Thinking for Children
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Greensmith, A., “Puppets in education”, The Creativity Institute
2Lennon, J., et al., “The emotions: a vocabulary before language”, The Journal of the Imagination in Language Learning and Teaching, 2001
“One of the nice things about puppets is that it’s your own hand in there. You can make it do anything you want it to.”
Why Sock Puppets?
The Sock Puppet Factory will elicit the imagination while at the CCL station during the personalized design of the souvenir art piece and at home with continued creative puppeteering/role-playing with family and friends.
Creativity Station #1: Sock Puppet Factory
1The IMAGINE PROJECT, <http://imagineproject.org>
2Bricks 4 Kidz, <http://www.bricks4kidz.com>
Examples of potential collaborations that could continually inject “fresh” content, interest, and stimulation
The IMAGINE PROJECT is an organization dedicated to nurturing creativity though the arts. Its Creative Writing program would be ideal as a temporary stand-alone program complementing the CCL creativity stations.[1]
Bricks 4 Kidz offers hands-on, specially designed LEGO®-based project kits and theme-based programs that can be synergistic to the CCL LEGO® Pit Stop.[2]
Temporary Collaborations with “Permanent” Creativity Stations
Temporary/Rotating Stand-Alone Exhibits
Temporary exhibits and collaborations with other museums and community programs will increase the demand for regular, repeat visits to the CCL
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CCL LEGO® Pit Stop

Puppets have a powerful way of bringing stories to life. They can portray different personalities, share joy or sadness, be naughty or good, cheeky or shy; when a child is engaged, they can develop their creative skills without even realizing.[1,2]
– Jim Henson, Creator of The Muppets
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Fliess, S.D., “How playing dress-up shapes your child”, Education.com, <http://www.education.com/magazine/article/How_Dress_Shapes_Your_Child/>
2Murphy, J., The Secret Lives of Toddler, Perigee Trade , October 2004
Why the photo station?
The Keepsake Photo Station will consist of an open air photo booth producing instant memories from your child’s visit to the lab, along with an arts and crafts station to turn the picture into a homemade, framed memento.
Creativity Station #2: Keepsake Photo Station
Preschool teachers often have boxes of dress up play clothing in their classrooms because they know that when kids use their imaginations, they also are working a host of other important academic and emotional muscles. According to licensed child psychologist Dr. Laurie Zelinger, “It fosters the imaginative processes, and allows for play without rules or script.”[1,2]
…relive parents’ childhoods by creating vintage sock puppets using assorted buttons, colorful yarn, scrapes of different types of cloth, and imagination
…pose for instantly developed and amusing self portraits that can be integrated into custom-made frames or other unique backdrops using traditional and non-traditional arts and crafts
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Smith, F., “Why arts education is crucial, and who’s doing it?”, Edutopia.com (George Lucas Educational Foundation), Jan 2009 <http://www.edutopia.org/arts-music-curriculum-child-development>
2McCarthy, K., et al., A portrait of the visual arts: meeting the challenges of a new era. Santa Monica, CA: RAND Corporation, 2005.
Why art?
The Artistry Workshop will facilitate an atmosphere for children to explore and showcase their own creativity in the form of painting, drawing, sketching, and/or magnet art using a wide variety of artist materials.
Creativity Station #3: Artistry Workshop
A 2005 report by the Rand Corporation about the visual arts argues that the intrinsic pleasures and stimulation of the art experience do more than sweeten an individual’s life. According to the report, art “can connect people more deeply to the world and open them to new ways of seeing.”[1,2]
…conjure up Da Vinci-like potential by painting anything imaginable on modern artist easels using a wide selection of colors and drawing instruments
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Why a theatre?
The Creativity Center Theatre will host interactive live events and present taped programming devoted to ideas and concepts that motivate creative thinking.
Creativity Station #4: Creativity Center Theatre
The Creativity Center Theatre will offer a blend of short, prepared inspirational talks and demonstrations. These events will offer larger-scale and/or differing ideas that motivate creativity to supplement the core activities of the other creativity stations, and provide a venue for interactive discussions directly with community experts and experienced staff.
…be enlightened by inspiring live interactive demonstrations or video programming in comfortable stadium-like seating
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Shumakova E.R., “Functional interhemispheric asymmetry of a brain in dynamics of bimanual activity at children 7-11 years old at origami training”, Rostov State University, 2000
2Shumakova E.R., et al., “Folding-method of bilateral development (based on the art of origami)”, Scientific conference of the post-graduate students and competitors, Rostov State University, 1999
Why origami?
The House of Origami will require forward thinking and imagination in an exercise also supporting the development of increased patience, concentration, and processing and sequencing skills.
Creativity Station #5: House of Origami
In Japan, children learn origami at home and in primary school, where it if often integrated into school curriculum. Origami is not only fun, it facilitates a number of developmental learnings. Studies demonstrated that origami, translated as the “art of paper folding”, helps support intensive interaction of brain activity to allow effective development of motor, intellectual and creative abilities of children.[1,2]
…appreciate limitless opportunities of this fascinating art form and create keepsake figures through the manipulation of different colored and sized origami paper
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Brown, S, “The learning power of Lego”, Education.com, <http://www.education.com/magazine/article/Power_of_Lego/>
2Ackermann, E, at al., “Defining systematic creativity”, Lego.com Learning Institute, <http://learninginstitute.lego.com/en-us/research/systematic-creativity/>
Why Legos?
The LEGO® Pit Stop will be a favorite for all kids alike with a focus on building personalized road vehicles that will come to life with mazes of car paths, tracks, and ramps.
Creativity Station #6: Lego Pit Stop
Creativity is the most obvious of the benefits of building with Legos, but others include developing fine-motor and pattering skills choosing from the various colored pieces and interlocking combinations. Looking for the right piece strengthens problem solving and sorting skills, a key part of the early childhood math curriculum. Legos also teach how to think in three dimensions, a precursor to physics.[1,2]
…transform into car designers and Nascar drivers as they zoom personally-created, extravagant LEGO toy vehicles up and down a maze of tracks and daredevil ramps
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Stevens, S., Creative experiences in free play: giving young children time for guided free play in the music classroom enhances learning and creativity. Music Educators Journal, May 2003
2Eady, I., et al., The influence of music on core learning. Education, 2004
3Collett, M. J., Music as the basis for learning. Education, May 1992
4Skoe E, et al., A little goes a long way, how the adult brain is shaped by musical training in childhood. Journal of Neuroscience, 2012
Why music?
The CCL Sound Studio will help serve as a catalyst to enrich and nurture the creativity in young minds by providing uninhibited access to a diversity of percussion, string, and keyboard instruments.
Creativity Station #7: CCL Sound Studio
Scientists, neurologists, psychologists, teachers, and other experts in child development have demonstrated over the years that music does more for children than entertain them and bring them happiness. Music creates a rich sensory environment that enhances learning, intelligence and creativity.[1,2,3,4]
…experience the beauty and creative benefits of sounds through the hands-on exploration of instruments from around the world
…derive solutions by showcasing inventions and resourcefulness using a mixed collection of hardware and software tools and odd and re-purposed materials
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
1Obama, 2009
Why a makerspace?
The Creative Makers Lab is an invention-centric studio that will offer tools, materials, and technology for “DIY” innovative designs and solutions that are inspired by exploration and imagination.
Creativity Station #8: Creative Makers Lab
Makerspaces are part of a growing movement of hands-on learning environments successfully and safely run throughout the country. These workshops align with President Obama’s Educate to Innovate initiative and his call to “think about new and creative ways to engage young people in science and engineering [and]...encourage young people to create and build and invent—to be makers of things, not just consumers of things.”[1]
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Why a marble maze?
The Marble Maze Mecca will render children as young creative architects that design unconventional marble track structures using stacking building tracks, ramps, funnels, chutes, and more.
Creativity Station #9: Marble Maze Mecca
The process of building the mazes is just as exciting as racing the marbles, and while they’re building, children actively use their imagination, further develop their coordination, utilize problem solving and deduction skills, enhance spatial awareness and understanding of physics, all while having a blast.
…design intricate networks of stacked planks, tracks, chutes, funnels, and spinners that take children and their marbles on wild, exuberant rides
Financials and Fundraising
Rotating Collaborations
Additional Elements at the CCL
Help Us Create Our Children's Legacy
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Additional CCL Elements
Hands-on Exhibit Hall
Creativity Play Jungle
Junior Creators Workshop
CCL Depot for Creative Reuse
Multi-level urban play structure to allow kids to crawl, climb, jump, balance, and challenge themselves and their imaginations.
Toddler-dedicated free play area filled with safe, creative-enhancing interactive games and other early childhood activities.
Collection of reusable art & craft materials, vintage décor, paper goods, fabric, etc. provided as low-cost supplies for art, education, and social services.
Eclectic collection of engaging exhibits designed to inspire a new generation of artists, innovators, and leaders.
Orange County is the sixth most populous county (3mm) in the U.S. and home to many Fortune 500 and 1000 companies.
Sources: US Census Bureau, *OC Community Indicator Report, **Bureau of Labor Statistics
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Orange County is a fertile location for CCL given its population demographics
Segments: Teachers, administrators, community organizers, employer group event planners
Segments: Middle- to upper-income parents with children ages 3 to 12
Traditional and non-traditional promotional platforms will be utilized to build brand awareness, loyalty, and drive new and repeat visitors
Print Advertising - Social Media - Web Marketing -PR - Referral Programs
Email Campaigns - Promo Partnerships
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CCL will purposely support access to all children and families, regardless of financial and other limitations
1US Census - Persons below poverty level, percent, 2007-2011
2Association of Children’s Museums
Public Transportation
Free/Reduced Admission Fees
Based on household income levels in Orange County, it is anticipated at least 11% and upwards of 20% of total admissions will be free or substantially reduced.[1,2]
Access for low-income, indigent, and disadvantaged populations
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CCL is also committed to building its facility well close to various forms of public transportation, providing access to the entire community.
1Yelp, <http://www.yelp.com>, January 2013
Creativity Focused – focuses primarily on developing creativity in children
Free Play – provides unstructured free rein for children to engage each activity
Structured Programs – provides pre-developed staff-directed programs
Program Variety – offers multiple activities varying in scope
Partnerships – collaborates with other community programs and organizations
After School Programs – offers after-school programs
Direct Competitor – very similar in concept and mission to the CCL
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
"Competitive" Analysis
Current Alternatives
Government Grants
In-Kind Donations and Major Gifts
Corporate Grants
Primarily daily
entrance
admission fees, annual memberships, and school collaborations
The CCL will rely considerably on daily admission fees and annual membership revenue as well as non-operating revenue sources
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Admission and membership fees will be based on the expectations and willingness to pay of families residing in the region’s communities
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Projected Total Operating and Non-Operating Revenue
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
*Totals do not include Depreciation and Amortization
Projected Total Operating and Non-Operating Expenses
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Projected Total Operating and Non-Operating Revenues and Expenses
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
*Facility construction based on comparable industry construction benchmark of $500 per square feet
$8.69mm Capital Campaign will fund initial design and set-up costs and first 2 years of operating losses
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
Revenue Streams
*Totals do not include Depreciation and Amortization
Financial Projections
Fundraising Plan
Stakeholder Benefit Analysis
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
The CCL provides vital benefits to children and addresses important needs of other stakeholders
Children
Parents
Educators
Community
Donors
Uninhibited creative play in non-judgmental environment, without pressure to perform
Important skills not focused on by our school systems, including divergent thinking, problem solving, and ability to innovate
Diverse activities providing a distinct variety of stimuli, entertainment and creativity-building tools to address short attention spans
Affordable, accessible, and much-needed resource to support key development areas of their children
Safe and supervised environment to let kids take part in hours of fun and beneficial activities
Quality, personalized souvenir creations to live famously and decoratively on any wall or workplace for lasting memories
Modern decor and “iConnected” to provide plush comfort and the real-time sharing with friends and family via social media
Structured field trip workshops to supplement local school curriculum in an engaging environment
Teacher-approved after-school programs designed to encourage imaginative expression and to strengthen academic achievement
Appreciation program that invites teachers to experience the CCL and preview activities for their classrooms free of charge
Significant community addition enhancing the available resources, including an active focus on disadvantaged populations
New tourism attraction that will add increased revenues to the city, county, and other businesses
Meaningful benefits for children that are long-lasting and that will pay forward to society in terms of leadership and future innovation
Notable opportunities to be part of building the CCL legacy that will serve this generation and generations to come
Immeasurable personal achievement and accomplished philanthropic organizational goals focused on meaningful contributions to the community
Creative Freedom
Diverse Entertainment/Disciplines
Divergent Thinking
Development Resource
Safe Environment
Lasting Memories
Premium Amenities
Supportive Programs To Help with Core Curriculum
Development Resource
Tourist Attraction
Future Community Leadership
Important societal Contributor
[~33% of non operating revenue]
[~47% of non operating revenue]
[~20% of non operating revenue]
Fundraising activities will focus on strategies targeting individual donors, corporate partners, and government grants
CONFIDENTIAL AND PROPRIETARY INFORMATION. 
CCL Kick-off Gala, other special events, Legacy Contributors Program, “Get Involved” page, email campaigns, social media campaigns, in-museum campaigns
Strategy-Specific Activities
CCL Kick-off Gala, other special events, sponsorship program, Patrons program
Grant proposal submissions
Individuals & Major Gifts
Corporate Grants
Government Grants
Individuals & Major Gifts
Corporate Grants
Government Grants
Database Analysis
(Identification and Targeting)
Board/ Executive Team Relations
Strategy-Specific Activities
$8.67mm Capital Campaign
Annual Fund
Materials Donations
What is Creativity?
Music

Arts

Sciences

Sciences

Music

Divergent Thinking, Problem Solving, Ability to Innovate

Arts

1Puccio, G. et al., Creativity Rising, 2012

Creativity cuts across all areas of life

Creativity is mainly associated with the arts or other specialized disciplines
CONFIDENTIAL AND PROPRIETARY INFORMATION. 

Creativity is not just about originality.
Creativity is the intersection of novelty and usefulness, as defined by:

What is Creativity?[1]
the production of original ideas
that are useful, valuable, and/or appropriate
Perception:
Reality:
Full transcript