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Virtual Dressing Room
Transcript of Virtual Dressing Room
Dress-up (X size)
Clothes (change length/shorten/color)
Data (save data and produce)
CLO Virtual Fashion Inc.
-real life mirror that projects digitally created garments over a person's body
How Does VD Room Works?
Penny Liu/Qiner Wang/ Yuanting Lin
A NEW VD ROOM
For this assignment, our company decide to build more ideas on the excited virtual dressing room and to create a better VD room with more functions that can be put into use in the future.
Could "Virtual Dressing Room"
Change The Way We Shop?
Virtual dressing room
What is it?
- Online equivalent of the in-store changing room
How does it works?
Why we need it?
- benefits for customers
- benefits for shop owners
- benefits for company
-Save time for trying clothes on
-Body measurements easily
-Save space for owners without many fitting rooms
-Customized for consumers
-VD Dressing equipment is expensive
-Customer cannot touch the material of the clothes
Our target audience is primarily young women.
PhiSix Fashion Labs
Marketers that are open to new opportunities and adopt trending technologies for business development are the most likely to grow their revenue and market share.
Young women love shopping on both online and conventional store. They accept high-tech concept easily. They would be attracted by non-traditional interactions.
A Huffington Post survey from 2013 found that 32 percent of US shoppers claimed they would never shop online.
Hawes & Curtis, for example, introduced a virtual fitting room on its website in early 2011 with only a few lines of men’s shirts.
It’s currently relying on users to input their body measurements.