Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Serious Beer - History of Beer

4 week breakdown - April 2011

Nicole Coetzee

on 27 September 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Serious Beer - History of Beer

He was a wise man who invented Welcome! ... Plato Who am I? Who are you? what beer do you like? On to business... Two main types of beer Ales Lagers both range in colour from hazy near white to deep black Lagers are "cleaner" in taste More popular and must be aged longer before consumption. Lager is often mass produced. Ales have more fruity aromas and flavours Typically less carbonation can be served 3 weeks from the beginning of the brewing process. beer basics Traditionally a sweet beverage Now more bitter-sweet Brewed all over the world Africa: millet, maize, cassava North America: persimmon Mexico: agave South America: Corn Brazil: sweet potatoes Japan: rice = sake China - wheat = samshu Other Asian cultures: sorghum Russia: rye = quass kvass Egypt: barley Most countries drink more beer than wine... beer sales are 4 times that of wine... Growth markets USA is the world's largest brewing nation The US market for mixed drinks and cocktails is gradually decreasing Top importing countries - US
Italy top exporting countries - mexico (corona)
netherlands (green brands)
uk Inbev and Anheiser merger They now represent 25% of all beer globally who owns the market? In every country
2 companies own 80+% of the market Canada: Molson 41% Labatts 41% Sleeman 6% Germany is the only notable exception craft beer . What's your style? There is very little legal definition of beer styles ...Alexander Keith's IPA Brewers tend to use BJCP or AHA guidelines New styles or variants commonly emerging beer history 4300 -– 2050: BC Babylonia Alulu Tablet detail recipes for several beers Nomads may have made beer before bread. 1900 BC - Sumerian’s make beer from barley via bread. Beer becomes vital to grain-growing civilizations including Babylonian, Assyrian, Egyptian, Hebrew, Chinese, and Inca cultures. Texts detail 100 Egyptian beer based medical prescriptions Noah's provisions included beer on the Ark. Beer valued as part of workers daily wages. early brewers used Balsam Hay Dandilion Mint Wormwood Seeds Crab
Claws/Eyes Oyster
Shells Heather Sumerians passed brewing knowledge on to... The Greeks They passed it on to... The Romans They named their brew "cerevisia"
Ceres - the goddess of agriculture
vis - Latin for "strength" In 55 BC Roman legions introduce beer to... Northern Europe During
times wine displaced beer
as the preferred alcoholic beverage Beer becomes
a beverage
considered fit only
for Germanic
and peasants 23 BC - Chinese brewed
"kiu" 500-1000 AD Brewing widely practiced in Europe shifting from farmsteads to centralized production in monasteries and convents Beer was used for tithing, trading, payment and taxing. 1200 AD - beer making
is a well established
commercial enterprise
in Germany, Austria
&and England 1295 AD - King Wenceslas grants Pilsen Bohemia brewing rights 1400 AD - brewers in Germany and the surrounding area use hops to flavour and preserve their ale thus “beer” is born “Beer” takes sales away from local brewers of unhopped ale in Britain Complaints and protests result in various beer laws favouring either beer
or ale for a number of years, until beer became the standard style throughout Europe. 1400 AD -
Bavarians store
beer in cool caves
to prevent spoiling.
The ale yeast mutates
into lager yeast.
Lager is born,
grows rapidly in popularity
and spreads world wide 1428 AD - Hops are planted in the UK 1489 AD - Germany establishes first brewing guild, Brauerei Beck 1490 AD - Columbus finds Indians making beer from corn &and black birch sap 1516 AD - the Reinheitsgebot (Bavarian purity law) is created by William IV, Duke of Bavaria The Gebot restricts beer ingredients to water, barley, and hops The Gebot is considered
a mark of purity
in beers 1553 AD Beck's Brewery still brewing today. founded and 1587 AD - Sir Walter Raleigh becomes brewer for his colony in Virgina. colonists send requests to england for better beer 1602 AD - Dr. Alexander Nowell stores beer in cork sealed glass bottles 1612 AD - first commercial brewery opened in New Amsterdam after colonists advertised in London papers 1620 AD - Pilgrims land at Plymouth Rock because beer supplies are running low 1642 AD - Coke is used to roast malts in the UK resulting in paler ales 1674 AD - Harvard College has its own brew house. 1786 AD Molson brewery is founded in Canada 1789 - AD James Madison proposes that Congress levy a low 8-cent duty per barrel on malt liquors to encourage "the manufacture of beer in every State in the Union." - Munich establishes Oktoberfest 1810 AD - there are 140 breweries in the US and growing - makes the
first pale lager and the people rejoice 1841 AD - Gabriel Sedlmayr takes
the pale malt
back to the
Spaten Brewery in Germany 1842 AD Lager yeast is smuggled to the Bohemian town of Pilsen, the brewer uses the yeast and a special malting technique produces a very pale clear beer “Pilsner” 1850's German immigrant brewers introduced cold maturation lagers to the US Anheuser-Busch, Miller, Coors, Stroh, Schlitz, and Pabst roots begin. 1857 yeast is added to The Gebot after Louis Pasteur's discovery Modern brewing begins with commercial refrigeration, automatic bottling, pasteurization, & railroad distribution. 1870's Adolphus Busch takes Budweiser national. 1880 there approximately 2,300 breweries in the US 1890s Pabst is the first US brewer to sell over 1 million barrels annually 1933 Prohibition ends for beer (April 7).
Only 160 breweries survive in the U.S. 1935 The beer can is introduced 1965 Fritz Maytag purchases Anchor Brewing 1966 Budweiser sells 10 million barrels 1974 there are only 40 breweries in the US. 1976 First modern microbrewery, New Albion, opens in California 1987 The Reinheitsgebot passes formally from German law 1988 Asahi Super Dry (Japan) creates new beer category Michelob follows 1993 US retail beer sales exceed $45 Billion! First half of the 1900's beer was associated with men, blue-collar workers, college students, and mainstream sports enthusiasts. Late 1900's beer had a different image and cultural function, with growth in popularity among a more diverse share of the population Now red heads like beer too! Ok! Time for a break! Consumption Growth "Spirits would only be licensed for public consumption where food and bed was also offered," and that, "brewers of spirits could not sell their product to other then licensed premises." 1858 - Governor James Douglas introduces Canada's first liquor law Phoenix Brewery, in the Colony of Vancouver Island, is the first licensed brewery in BC 1862 - City Brewing Company is established on the Fraser River and is the first licensed brewery in the Lower Mainland Sep 10, 1898 - New Wesminister burns to the ground. Nels Nelson's Wesminister Brewery is one of the few buildings to survive. The brewery was saved by pumping out brewing water with fire hoses In 1879, he would go on to form the Township of Granville, which would later be known as Gastown, and be an investor in BC's first steam powered brewery. 1876 - Captain Jack Deighton "Gassy Jack" opens his first "bar" to service the thirsty loggers in today's downtown Vancouver. Many breweries close, leaving only one brewery in Vancouver and one in New West. 1914 - World War breaks out and rationing begins. Stanley Park Brewery
Red Cross Brewery
Royal Brewery
Columbia Brewery
Doering and Marstrand Brewery
Cedar Cottage Brewery 1900 - There are 6 breweries in the area that is now Downtown and Mount Pleasant. The Temperance Act meant that while Canadians could produce alcohol, they were not legally allowed to sell it within the borders of Canada.

For the 2 years that Borden's "order-in-council" stood, Canadians weren't allowed to produce alcohol at all.

Very few businesses survived. Most that did, turned to making "near-beer" or soda to make it through. 1917 - British Columbia enacts the Temperance Act

1918 - Prime Minister Robert Borden moves an "order-in-council" and shuts down the entire Canadian alcohol industry Many Canadian breweries cash in on rum running to the U.S. by manufacturing liquor instead of/as well as beer. Jan 20, 1920 - The Volstead Act is passed in the U.S. making the manufacture, distribution, sale and consumption of liquor illegal in the United States. Across Canada logging sheds are packed with unsellable lumber, cans of salmon block up warehouses and wheat freezes in the silos.

Few people can afford to buy bread, let alone beer or whiskey.

The Molson family survives by lowering employees' pay and dropping their beer prices so that the average citizen can still afford a pint.
The dollar value of their business was cut in half, but they remained solvent. Oct 29, 1929 - Black Tuesday. The stock market crash sends countries around the world into the Great Depression. 1955 Molson brews it's first lager 1958 - Molson buys the brewery on Burrard St. from Sicks Brewing Company 1951 - Sicks capilano Brewing Co. breaks ground at Burrard
Full transcript