Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Product Planning: The Nature and Contents of a Marketing Plan
Transcript of Product Planning: The Nature and Contents of a Marketing Plan
Marketing Plan It is very important to an organization to have a marketing plan. It is not optional, it is required. With proper analysis of the area and people, marketers may be able to build a marketing plan with solid marketing strategies. A marketing plan without a solid marketing strategy will be having no foundation. Marketing plan is a way of having a loyal relationship between organizations and segments of public. 1.Executive summary and table of content
5.Implementations control From Marketing plan to
Marketing Action A period of time is given to marketers to do a series of process.
A flaw in the plan must be corrected
Use of measuring tools It is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach marketing strategies For Example: Planning Summary Sections of a Marketing plan Marketing Plan Almost every events or any expected
situations should have planning. Marketing Plan Essential Output
Direction and Focus
An organizational effort Most especially, organizations should have
a design on how their objectives can be
achieved. It should be composed of detailed programs and strategies designed by top managers. This planning process should help in reaching company's mission, vision and goals. Without any concrete plan, there is an assurance of failure. Top Managers HTC The Role of Research Information about people and marketplace Measure of progress and areas for improvement The Role of Relationship Organization Intermediaries Public