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Product Planning: The Nature and Contents of a Marketing Plan

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Mark Argayoso

on 25 November 2012

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Transcript of Product Planning: The Nature and Contents of a Marketing Plan

The Role of Research The Role of Relationship Product Planning The Nature and Contents of a
Marketing Plan It is very important to an organization to have a marketing plan. It is not optional, it is required. With proper analysis of the area and people, marketers may be able to build a marketing plan with solid marketing strategies. A marketing plan without a solid marketing strategy will be having no foundation. Marketing plan is a way of having a loyal relationship between organizations and segments of public. 1.Executive summary and table of content
2.Situation analysis
3.Marketing Strategies
4.Financial projections
5.Implementations control From Marketing plan to
Marketing Action A period of time is given to marketers to do a series of process.
A flaw in the plan must be corrected
Use of measuring tools It is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach marketing strategies For Example: Planning Summary Sections of a Marketing plan Marketing Plan Almost every events or any expected
situations should have planning. Marketing Plan Essential Output
Direction and Focus
An organizational effort Most especially, organizations should have
a design on how their objectives can be
achieved. It should be composed of detailed programs and strategies designed by top managers. This planning process should help in reaching company's mission, vision and goals. Without any concrete plan, there is an assurance of failure. Top Managers HTC The Role of Research Information about people and marketplace Measure of progress and areas for improvement The Role of Relationship Organization Intermediaries Public
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