Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Evian Presentation - Marketing
Transcript of Evian Presentation - Marketing
Evian is a brand of Danone Groupe
Unique brand communication
Product positioning: Objective, user focus
'Roller Babies' advert LIA 2009 gold award - visual effects
Advert focuses on "Live Young"
Embraced 'buzz marketing' 4P's
John's slide to sort out Characteristics - Health conscious individuals who want the best product for their body and understand the benefits of using Evian
Mother and Baby - Website promotes drinking Evian whilst pregnant and breast feeding due to its benefits
Marketing strategy - creates an emotional connection to mothers and how they want their child to be full of life
Brand loyalty at young age Physiological - Water being a necessity Safety - Assurance of drinking pure and
clean water Belonging - Part of a group that
drinks safe water Market environment Consumer behaviour Evian perceived as a 'cheap' luxury product
Women more health conscious in terms of quality of water they drink SWOT ANALYSIS Challenges Evian must face Continuing to Live Young Opportunities Many substitutes
Flavored water - Volvic, Drench
Sparkling water - Harrogate Spa
Artesian water - Voss
Charitable - One Water
Luxury - San Pellegrino Expand product range Ethical or charitable focus Product Focus Flavored water Sparkling water Vitamin water Hypotonic water Need to focus on STRENGTHS and WEAKNESSES of Evian's MARKETING STRATEGY