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VINE

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by

Serra Tankut

on 9 March 2015

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Transcript of VINE

WHAT'S IT FOR ?
WHY DO WE USE IT ?
Vines can be shared with the most social media accounts, such as twitter and facebook. It is also used for entertaining and informing people about products or contests.
HISTORY
Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012.

It was acquired by Twitter in October, 2012 for $30 million.
Vine debuted on January 24, 2013 as a free IOS app.

Reached 40 million users after 7 months.

April 9, 2013 Vine became the most downloaded free app within the IOS app store.

It became the most downloaded app within 3 months of its release.
6 second looping videos can be created and posted and are recorded through the in app camera.
It is recording only when the screen is being touched, which means user can edit on the fly or create stop motion effects.
POPULAR WAYS TO VINE
Stop motion videos
Comedy videos
Promotional videos
To show talents
"Do it for the Vine"
People like Jerome Jarre, Brittany Furlan, Nash Grier, Liane V, Marcus Johns, Kingbach are examples of popular Viners.



A branded Vine 4x more likely to see than a branded video.

Vine cannot access your friend from Facebook.

Companies like Urban Outfitters use Vine to announce new products.
JAROME JARRE
BRITTANY FURLAN
NASH GRIER
Kingbach
Jerome Jarre, Nash Grier, Kingbach
WENDY'S
STATES
%87 of marketers in US use video for content marketing
On average, users spend 16 minutes and 49 seconds each month watching online adds.
As of June 7, 2013 more vines are being shared than Instagram.
5 vines are tweeted every second
It only took 3 months to reach 1 million users
"A short impressionistic scene"

HONDA
https://vine.co/tags/SaveTheDriveIn
Dunkin' Donuts
SAMSUNG
Tips on How To Use Vine for Business & Marketing
WHY 6 SECONDS VIDEOS?
It's changing people's attention spans, Vine is making them shorter, instead of wanting to watch a 1 minute video, now people want to watch only 6 second videos.
How to use Vine for E-commerce marketing ?
Use Vine to Showcase Products
Use Vine to Entertain or Inform
Use Vine to Build Brand
Use Vine to Engage Customers
Use Vine for Customer Service
Full transcript