Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Group 1 Apple Marketing Plan

Brenau University students group project for Marketing Principles
by

Bianca Isom

on 5 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Group 1 Apple Marketing Plan

Online
Apple retail stores
Three major cell phone providers
Major retail and electronic stores
Product
Promotion
Place
Group 1 Apple Marketing Plan
Marketing Strategy
Price
Differentiation & Positioning
Situation Analysis
Implementation & Control
Executive Summary
Implementation Plan
Decided to use STP Analysis
helps organization for group assignments
Using concentrated segment strategy
targeting tweens
implemented through television commercials developed by Desirre
also need to market to parents
through email and mail
Describing segment
9-13 year olds with middle-upper class parents
implement through advertising in school supply stores developed by Tafyna
Implementation Plan
Segment Attractiveness
target market is extremely reachable
will advertise through internet, television and magazines and will continue preexisting advertisements as soon as possible
run by Tafyna who is part of advertising team
Bianca will be watching the profitability of product along with the rest of the financial team
Symbol
advertise our well known symbol on billboards in busy cities
implemented by Jawan with the advertising team
Evaluation and Control
Setting up performance goals
Market share
Sales
Marketing expenses
 
Market share
Is the percentage of sales of a particular product/service in a given region that are controlled by a company
 
Market Share
In our first 3 years:
We expect to have a market share of 25%
 
This would put us in a position to become the top company in the market 
 
http://www.nordichardware.com/index.php?option=com_content&catid=112&lang=en&view=article&id=19820
Evaluation and Control Contd.
In our first 3 years we expect:
 
Sales -  $3,321,298,400 per year
This is right with the top companies
 
Marketing Expenses - 10% of total sales for the product
This is to stay constant through the years, unless a significant problem comes up
Control
Setting goals is a great idea, but you need to monitor them 
We have team of analysts following product:
Monthly meetings
Forecasting
Measuring
Revenues and Expenses 
We have the right pieces in place if change is necessary
APPLE
MARKETING STRATEGY
DIFFERENTIATION AND POSITIONING
Compact and convenient
Devices synchronize
Function in any setting
Target Market
Target Groups
Working Professionals
High School/College Graduates
Products
I-Pad
I-Phone
Products
I-Pod
Mac Computers
Exclusive Features
I-Cloud
Face Time
Exclusive Features
Siri
I-Tunes
Air Features
Air Play
Air Print
Apple Retail Stores
Purchase Apple Products
Outstanding customer service
Customers Camp out
Great for PR
Apple’s Safari accounted for 53 percent of web browser usage on mobile devices and tablets in August, more than 30 percentage points ahead of the nearest competitor, Opera Mini, according to new statistics released overnight by the Net Applications research firm.
What makes us different?
Convenient
Compact
Versatile
Product Development
Design and Utility
Marketing
Brand Name
Visionary and Charismatic
CEO
Very Proprietary & Controlling
Previous CEO Steve Jobs
Not Shareholder-friendly
Loyal Customer Base
Well-deserved Reputation
Other Computer or Media Product Space
New Version of Apple TV
Big Ideas Easy to Copy
High-priced Products
Google
Company Analysis
Customer Analysis
Competition
Market Growth
Market Trends
Steve Jobs
Steve Jobs & Steve Wozniak
Incorporated January 3, 1977
By....
Buying power
Minimal discounts
Innovative & superior to competition
Premium product
Base price
Full transcript