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Origin

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by

John Barlow

on 24 March 2016

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Transcript of Origin

Customer Centric
Marketing Experiences
Personal
Insight
Behaviour
Preferences
Data
Customer
Centric
Experience
Social
engagement

SDDC
@Paul
First name
Company
SIC Code
Job title
Topic
Address line 1
Address line 2
City
Surname
Zip code
Country
New
contact record
Hi @Paul, TSC commissioned
research on this topic. Drop us your email address and we will send it to you. Your might also
like this

http://tinyurl.com/topicx
Personalised web pages
First name
Company
SIC Code
Job title
Address line 1
Address line 2
City
new topic
#ownbrand
#competitorbrand
#productname
#topic

Real time
analysis

Lead Score:
score = 6
score = 9
score = 2
Total = 17
Decision making unit
first name
last name
address
sign up now
CRM
sales alert

Nurture
& data enrichment

Hey Paul Pop over to stand
no B23 as we have a seminar
you will be interested in.
Text message
Customer Centric
Marketing Experiences
External
data
is this the
future?
Paul
Smith
Most Active #
Email
Number of followers
@Paul
First name
Company
SIC Code
Job title
Topic
Address line 1
Address line 2
City
Surname
Zip code
Country
Paul
Smith
Most active #
Email
pauls@reallybigco.com
Number of followers
The Really Big Company
IT Director
6841 2346
100 The Street
Trumpton, Surrey
Surrey
KT1B 2Me
United Kingdom
ID
tracking
SDDC Networksecurity
4290
SDDC Networksecurity
4290
The Software Company
Full transcript