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CHVN

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Manitoba/Ontario Prezi

on 10 September 2018

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Transcript of CHVN

CHVN

The demographic of CHVN 95.1 consists of 61% female
Radio has the
2nd LARGEST
reach in Canada
Broadcasting Your Business

SUMMARY
Basic Math

Connecting with people when you can't go to them personally
We have an influence with a LARGE LOYAL audience
You have access to speak to the CHVN audience
FREQUENCY
CONSISTENCY
CREATIVE
LY
Keep
your message
constant and easy
Capture the attention of your audience, by using creativity
Market Research
Manitoba consumers spent an average of
$2272
per household on food purchased from restaurants in 2012
According to Statistics Canada, in 2011 there were
280,489
households
in Winnipeg alone.
Market Research
280,489 homes
x
$2272 each

Estimated
$637,271,000
spent
in restaurants in
Winnipeg





CHVN's
audience
is who
YOU
are
TARGETING
ADVERTISING WITH CHVN


You will CREATIVELY CONNECT with your customers with a good message
You will be top of mind with FREQUENCY
You will gain credibility with CONSISTENCY
Radio is impressive

as much as you can
Repetition
is a major factor
in recognition
Why Advertising is Great for Business
How to Advertise
How far can CHVN take you?
Why Radio?
Our Demographic
Frequency + Consistency + Good Message
= MARKET SHARE
Radio has the
3rd highest
reach time with Canadians
Media Reac
h
Radio is impressive
Average Time spent on Radio
Power of the CHVN audience
61%
39%
Woman make or influence 85% of all purchasing decisions.
Woman purchase 50% of traditional male products

This includes automobiles, home improvement products and consumer electronics.
Radio is impressive
Time spent with Radio
Radio is the
3rd
most popular media for Canadians
2.4 hours
per day
89% of Canadians
CHVN's AUDIENCE
is your
Target Market
CHVN's
audience is
YOUR
Target Market
CHVN's
listeners are
YOUR
Target Audience
CHVN
a sound partner
What's YOUR share?
Full transcript