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tourism

UK Farm
by

Caroline Bianca

on 23 July 2013

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Transcript of tourism

Target Market
Interpretation: Moscardo’s Mindfulness
Motivation
Expectation
Preparation before Tour
Critique of Tour
Caroline Bianca
Johan Adrianto
Timothy Hermanto
Description of Tour
Target Market
Motivation
Expectations
Preparation Before the tour
Interpretation
Role of Tour Guide
RATER
Moment of Truth
Risk
Perception
Conclusion
Outline:
Public- interactive tour
Type of Tour
Duration : 3 hours
Provided by : UK Farm
Chen Zhi Hao
Attraction:
Herbal sanctuary
Mushroom farm
Sheep feeding
Jakun Village
Ostrich feeding
Description of Tour:
UK Farm
Goh Un Keng
100 acres - 4000 sheep
15 acres - passion fruit farm
2003
Local
Tourist
Pearce, P. L. (2005). Tourist Behavior: Themes and Conceptual Schemes
Source:
Extrinsic
TCP Concept
Source: Pearce, P. L. (2005). Tourist Behavior: Themes and Conceptual Schemes
Learning
Unique
Fun!
Intrinsic:
Assignment
Source of Expectation:
Media
Expectation:
Tourist Site: Neutral
Tour Guide: Low
Gather the information about the tourist site and attraction by our self

The tourist site did not inform the visitors about the minimum knowledge or skill before they join the tour
Source: Pearce, P. L. (2005). Tourist Behavior: Themes and Conceptual Schemes
Role of Tour

Guide

Pond. K. L. (1993). The professional guide: Dynamics of tour guiding. Interpretation and the role of the guide, 65-85.
RATER
Reliability
Assurance
Tangible
Empathy
Responsiveness
Moment of Truth
Venue
The rest room is clean
The kitchen of restaurant is not hygiene
Tour Guide
On Time
Did not accompany the visitors until the end of the tour
Risk of Tour
Financial
Time
Physical
Perception
Fun
Interesting
Learning
Good
Interpretation
Conclusion
References
Catalino, A. H. & Lizardo, M. (2004). Agriculture, Environmental Services and Agro-Tourism in the Dominican Republic. Journal of Agricultural and Development Economics, 1 (1), 87 - 116

Cohen, E. (1985). The tourist guide: The Origins, Structure and Dynamics of a Role. Annals of Tourism Research, 23 (5), 29.

Dolnicar, S. (2004). Beyond commonsense segmentation: A systematics of segmentation approaches in tourism. Journal of Travel Research, 42, 244 - 250.

Moscardo, G., Roy, B., & Karen, H. (2003). Interpretive Signs: Talking to Visitors Through Text. In Griffin, Tony & Harris, Robert (Eds.). Current Research, Future Strategies, Bridging Uncertainty, 6 – 9 July 2003, University of Technology, Sydney.

Orams, M. B. (1995). Using Interpretation to Manage Nature-based Tourism. Journal of Sustainable Tourism, 4 (2), 81 - 94.

Pearce, P. L. (2005). Tourist Behavior: Themes and Conceptual Schemes. Great Britain: Cromwell Press.Pond. K. L. (1993). The
professional guide: Dynamics of tour guiding. Interpretation and the role of the guide, 65-85.

Pond. K. L. (1993). The professional guide: Dynamics of tour guiding. Interpretation and the role of the guide, 65-85.

UK Farm. (2010). Overview: About Us Background and History. Retrieved at October 21, 2012 from, http://www.ukfarm.com.my/about.htm
Lack of media
Full transcript