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PEST Italia

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Ana María Maldonado

on 29 November 2012

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Transcript of PEST Italia

ITALY PEST Analysis From the political point of view Italy is an ideal country where to export products.
It has good international relationships.

There are no restrictions to the importation or the exportation of capitals and goods.

The accounting system follows the International Accounting Standards, the same adopted
by all EU countries, and quite similar to the American’s.

There is a stable political regime with a multi-party system, which can ensure the
certainty of law and the respect of contractual rights.

However lawsuits tend to be lasting and expensive, and this could represent a risk. POLITICAL Economical environment Italian economy is based on services and industry.

The per capita GDP is $30.200 but is however enough to ensure the population with the possibility to save some of their budget for the acquisition of expensive products.

In addition income is well distributed Just the Unemployment rate is a little bit high. Social & Cultural environment Actually Italy has a population of 58.147.733 people. The 98.4% of them are literates, and the 66.4% of them are aged between 15 and 64 years.
Italians have a strong culture of always being locatable.
The family is the center of the social structure and provides a stabilizing influence for its members.
The way you dress can indicate your social status, your family's background, and your education level.
Population structure:
0-14 years: 13.8%
15-64 years: 65.9%
65 years and over:
growth rate: 0.38% (2012)
The Italian Social Security System provides a wide range of benefits including old-age pensions and disability benefits.
The unemployment rate in Italy was last reported at 10.80% in September of 2012. TECHNOLOGY Italy is just beginning to adapt to Internet technology
firm size and international competition have a positive effect on R&D effort.
R&D intensity has a positive and significant impact on the likelihood of introducing both product and process innovation.
More propensity to ICT adoption and use that complemented ICT technology with re-organization, in particular toward more horizontal structures
The contribution of the private sector to R&D is low (50%, as against 60-70% in main EU countries), due to small firm size.Italy’s innovation output (47 patents per million inhabitants) is largely below EU15 average (79). The PEST analysis describes the macro-environmental factors. It is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.
It is also used to review a strategy or position, direction of a company, a marketing proposition, or idea.
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