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Prairie Ag & Auto

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Manitoba/Ontario Prezi

on 14 August 2018

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Transcript of Prairie Ag & Auto


How Prairie Ag N' Auto Can...
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Why Radio?
Advertising is Cost Effective
Your Market is Changing
Competition is Increasing
Radio Is Intrusive
Radio Creates Pre-Need Preference
Radio Can Tell Your Story
Frequency
Consistency
How To Advertise
30 second commercials
10 second liners
With YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers

Be Known Before You're Needed!
Advertising
Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising?
Your brain is designed to work more efficiently with sound than it is with sight

You hear and retain information even when you’re not listening

Sound is Invasive, Intrusive, and Irresistible
The Power of Sound
“A picture may be worth a thousand words – but a sound can be worth a thousand pictures.”
People Respond to "Needs" not "Ads"
Frequency + Consistency = Top-of-Mind Awareness!

When consumers are not in need of your product or service, you must be at the top of their minds before they begin their search.

How Goliath Tech Piles can be FRONT AND CENTRE
on the PortageOnline Homepage with an average of 74,321* page views every month!
*2017 average monthly views per rotation

Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
People Respond to "Needs" not "Ads"
When someone is in need of your service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign.
Generate new customers
Promote competitive advantage
Promote the way you do business
Sell products/services today
Educate customers
Start people talking
ADVERTISING PLAN
7:30am Sports Sponsor on CFRY for 12 months
1 – 10 second liner
Airing daily, Monday – Saturday

Seasonal Campaign
40 – 30 second commercials
One campaign per season
160 commercials in total


Market Research
Annual Farm expenses in the RM of Portage la Prairie: $154,171,553.00
6.5% of which is for annual equipment repair.
$10,021,150.00
Your annual radio marketing campaign $11,536.00
Divided by your hourly rate of $85.00
ROI
Approximatly 135 hours annually
Stats Canada
Stats Canada
Full transcript