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School

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by

Gab Carpio

on 3 June 2014

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Transcript of School

School Segmentation
C
How?
Lasting effect
expected Outcomes
Other Marketing Strategies
1A
Deepened relationships with High Schools
Schedule initial visits
Increase the number of ENROLLEES
Tytana Seminar Series for Partner High Schools
Guiller Augustin C. Carpio, RN,MAN
School Relations Officer
Marketing and External Affairs Office
S

School
Relations
Section

CAREER TALK
chool segmentation
ommon marketing strategies
C
H
O
O
L
ther strategies
ow?
expected
utcomes
asting effect
Marketing Plan
SY 2014-2015
1B
2
3
4
Dr. LEV: 30
Dr. Marilyn (Cluster A): 6
Jen (Cluster B): 0
Adrian (Cluster C): 17
Byron (Cluster D): 15
Cheska: 5
Abet: 11

Dr. Marilyn (Cluster A): 0
Jen (Cluster B): 0
Adrian (Cluster C): 65
Byron (Cluster D): 20
Cheska: 25
Abet: 41
Dr. Marilyn (Cluster A): 21
Jen (Cluster B): 52
Adrian (Cluster C): 19
Byron (Cluster D): 87
Abet: 29
Dr. Marilyn (Cluster A): 124
Jen (Cluster B): 90
Adrian (Cluster C): 44
Byron (Cluster D): 31
Abet: 14
Dr. Marilyn (Cluster A): 22
Jen (Cluster B): 29
Adrian (Cluster C): 25
Byron (Cluster D): 17
Abet: 5
ommon Marketing Strategies
CAREER FAIR
CAMPUS TOUR
Assembly Type
Room-to-room
Top Priority based on Relationship and Enrolment

Top Priority based on Proximity and Examinees

(LRT/MRT)

Seldom or Never Been Visited

Schools with Colleges
students are gathered in one venue.
lasts for about 10 to 20 minutes
strictness of time sometimes depend on
the institution
marketer should immediately capture
the students' attention
rotation of schools often occur
lasts about 10 to 15 minutes depending
on the number of sections
interaction is more intimate
booth set-up
usually held in a designated venue
(gym.open field.auditorium)
limited time for student interaction
marketer should exert extra effort to
"pull" students towards Tytana
students visit "big" schools first
starts with a short welcome program in which various AVPs of student services are shown
snacks are served before
the tour
marketer must view this is
"the sure market"
Schedule career talk/fair for Tytana
Prepare materials for the visit
Medal of Excellence
Tytana sponsorship
Brochure distribution
Increase the number of examinees
Increased number of correctly encoded info sheets
Increased awareness of Tytana
Viable partnerships with High Schools for K to 12
Increased number of feeder schools
What to bring?
Principal:
umbrella/planner/ tote bag
Guidance Counselor:
wall clock/tote bag
For 1A and 1B Schools:
Offer the Tytana Seminar Series

If possible, allot 10 slots for each partner High School
For
1A and 1B
, if Career Talk (Assembly Type) or Career Fair is the available marketing strategy, still go for it
But for
1A and 1B
don't settle for
Career Talk (Assembly Type) or
Career Fair, instead,
GO for the Room-to-room Career Talk
For Career Talk/Career Fair

What to bring?
- Laptop with Tytana PPT and Music Video
- LDC projector
- Tytana folders (depending on the number of seniors)
- Information sheets (depending on the number of seniors)
- Old collaterals (for the third year students)
- Balls pens (20 pcs./school)
- Twistable fans (5 pcs./school)
- Ultimate prize: Sling bag (10 pcs./school)
(Subject to adjustment depending on the student population)
Special Guidelines for Career Fairs:
- Booth set-up includes:
- Tytana table cloth (green)
- Fish bowl for other giveaways (for prices)
- Do not expose all tokens on the table
- Usually, the
marketer could ask for collaterals
from
other schools as reference (common practice)


Offered to 1A and 1B High Schools
Done every
third Wednesday
of the month
The marketer should be mindful of this
to avoid conflict of schedule.
In the advent of a conflicting schedule
(Career Talk on a Wednesday, the marketer
should be able to prioritize the talk especially
if the school is at the 1A or 1B segment.
Starts at July 16, 2014- May 2015
Target participants:
1. High School Administrators (Principals, Asst. Principal, Guidance Counselors. Coordinators)
2.Teachers of various levels
3. Officers and members of Parent-Teacher (PTA) of partner high schools.
The Committees:
Steering Committee:
VPAA
College Deans
Head, MEAO
Reception and Accomodation:
Program Chairs
Invitation/Follow-up/Program:
MEAO
GTD
Admissions
Logistics:
Venue/Tokens:
MEAO
Certificates/Seminar Kits:
Registrar, DSD
Food:
MEAO, Library
Evaluation:
RPD
Medal Delivery of Directors, Deans,
and Department Heads
(February to March)
Confirmation slips from invited schools

The Gathering 2015
March 20, 2015

Preferably in
1A and 1B
High Schools
Souvenir program
Judges
Speakers
Tarpaulins
Special Prize/Award
Billboard Placement
For High Schools included in
segment 4
The
marketer
should be able to scout
possible places of billboard placement
in adjacent establishments.
Adjacent establishments of
High Schools in
segment 4
After each Career Talk/Fair. the
Marketer
must immediately give the info sheets to the encoder.
SM Counter LED Ads
- SM North EDSA
- SM Manila
- SM Makati
High Schools in 1A and 1B must feel
the need for
TYTANA!

"Expanding the breathe,
Strengthening the depth."
May ensure enrollees for
Tytana
after
having their Grades 11 and 12 here
-The Palmridge School
-Montessori De Manila
among others
By introducing
Tytana
to a bigger number
of High Schools, the possibility of increasing
the number of feeder schools is more likely.
Thank You and God Bless!
Send proposal letters addressed to directors, principals
and/or guidance counselors.
Some schools do not require letters, correct scheduling over the phone is enough
(May 26 to June 27)
Total Number of High Schools in Segments
1 and 2
per Marketer
Dr. LEV: 30
Dr. Marilyn: 27
Jen: 52
Adrian: 101
Byron: 122
Cheska: 30
Abet: 81
Total: 443
Reports
Accomplishment Reports
Summary Reports

Cut-off is every Friday, 5PM of every week
(Due for Monday of the next week)
Full transcript