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Coco Ice

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Alicia Murray

on 13 March 2013

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Transcript of Coco Ice

EMBA - Team 4

Marjorie Gates
Jason Goldberg
Fredrik Lindstrom
Alicia Murray
Brock Nicholas
Richard Tate Coconut Water
Presentation Agenda to develop a cohesive marketing strategy to promote a premium coconut water in the Central Florida market. Demographics Promotion Value Proposition Positioning PEST The Brand www.livedoce.com Packaging The Opportunity
Value Proposition
PEST Analysis Demographics
The Brand
Promotion Sweet taste
Natural hydration
Brand image Women first, with a packaging that appeals to men as well

Upper-middle class, above-average income Brand Elements Brand Equity Live
Doce Brand Assets Patents Trademarks Brand
Loyalty Perceived Quality Ambassadors Meet Whitney Meet Whitney workability Are you ready to Live Doce? a cohesive marketing strategy
to promote
in Central Florida DOCE
(pronounced: doe-che)
Full transcript