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Transcript of Coco Ice
Richard Tate Coconut Water
Presentation Agenda to develop a cohesive marketing strategy to promote a premium coconut water in the Central Florida market. Demographics Promotion Value Proposition Positioning PEST The Brand www.livedoce.com Packaging The Opportunity
PEST Analysis Demographics
Promotion Sweet taste
Brand image Women first, with a packaging that appeals to men as well
Upper-middle class, above-average income Brand Elements Brand Equity Live
Doce Brand Assets Patents Trademarks Brand
Loyalty Perceived Quality Ambassadors Meet Whitney Meet Whitney workability Are you ready to Live Doce? a cohesive marketing strategy
in Central Florida DOCE