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Transcript of Scenario plan
Introduction for IGA
over recent decades, affecting consumers, producers and trade.
Woolworths and Coles UP from 40% in 1975 to 80% in 1998
An increase in the local trend
A change in shopping trends
A change in product
An increased number of promotions
An increased aware of the times
Drive-thru Service (2-4 year plan)
Scenario 3 (10-20 year plan)
Maria Cristina Callueng 30110914
Worrawan Kanokkantapong 30111796
MengYi Sun 30104533
Fei Gao 30110198
Contracts between suppliers and supermarkets
Volume and pricing arrangements
Demand uncertainty for a supermarket chain
Current and future levels of competition
Auto-order fridge gadget & system (5-10 year plan)
Founded in America in 1926
David Holdings in 1988
Desired and respected
an exceptional fresh offer
active community involvement
it invests time in training and developing them.
- Membership card scanning
- Online services
- Reducing stores, increasing warehouses.
- Gadget links to IGA system & personal details
- Free services
- Further development if success
- Lack understanding of technology
- Problems and bugs
Factors leads to:
- Competitors among existing firms
- Customer life style
- Optimism position
Five forces framework
Should be banned temporally
Industry Life Cycle