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LinkedIn 101

Part 2 of our 6-Week Social Media Series

Poms & Associates

on 15 July 2013

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Transcript of LinkedIn 101

DO: List all your degrees, certificates and skills.

DON'T: Be vanilla. Add something that sets you apart from all the other insurance brokers out there.

LinkedIn 101
LinkedIn is like an online resume, but just because you have unlimited space doesn't mean you should use it.
Keep it interesting.

Keep your profile current and update it as soon as you have new information.

Make sure your profile is public so people can find you when they search for you.

Remember that your LinkedIn page is going to be viewed by a large and diverse audience - cater to everyone.
Always use a picture of yourself as your profile picture - no flowers or scenery.

Make sure the picture is current.

Your picture should be easily recognizable as the real you.

Always, ALWAYS use a professional picture.

Set a personalized URL - it makes it easier for people to find you and you can easily direct clients to your LinkedIn page
Use it to follow up with contacts you make at trade shows or networking events.

Find in depth information on an existing or potential client.

Poms has an extensive LinkedIn page you can forward to clients.

Keep your summary short and interesting, make it read like a snappy headline.
From your Poms Marketing Team
Don't add people you don't know and don't accept invitations from strangers.

Your connections reflect on you, you don't want to have to reply with "I don't know them" when someone asks you for an introduction.

If there is someone you really want to connect with, find a mutual contact and ask them to introduce you.

Always tailor your invitation message and possibly include a note to remind them of how they know you.
LinkedIn is a great way to showcase your work and build contacts, but remember:

Everything you post is a reflection on you professionally. Be careful about how you portray yourself.
Now go like Poms on LinkedIn:
Most Importantly, Remember to
DO: Join groups and participate in discussions.

DON'T: Join groups and immediately start selling yourself.

DO: Be active on LinkedIn.

DON'T: Sync LinkedIn with Twitter or Facebook. They are all intended for different audiences and you don't want to spam your contacts' feeds with your thoughts on Kanye's new album.
DO: Ask happy clients to recommend you on LinkedIn.

DON'T: Pester them for recommendations.
DO: Add your friends as your connections.

DON'T: Ignore the more professional tone of the network and do be careful of how you interact with them.
Full transcript