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Chapter 1- Marketing is All Around Us

Marketing I
by

Emily Bartlett

on 5 September 2013

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Transcript of Chapter 1- Marketing is All Around Us

Marketing is All Around us
m
a
r
k
e
t
i
n
g
is
all
a
r
o
u
nd
u
s
Question?--What things have you bought or were bought for you?
w
h
y
THiNK
a product you like or use---keep in your mind
marketing-process of planning, pricing, promoting, selling, and distributing ideas goods and services.
healthy foods?.....
good?
service?
idea?
what about people?
7 functions of marketing
1. distribution
how to get GOODS from HERE
to the CUSTOMER'S hands!
2. FINANCING- - respect the Q
U
A
N
to set up yo bidness
3. marketing information mgmt
gathering info about customer needs and trends and competitor products
4. PRICING- determine how much does it cost?
bmw
apple
WHY?
HOW
TO
OBTAIN
DEVELOP
MAINTAIN
IMPROVE
THE PRODUCT
5. PRODUCT/SERVICE MANAGEMENT
6. P R omot I on
Persuade the customer
Remind the customer
Inform the customer
types of promotion?
7.Sell -ing
providing customers with goods they want or need
Food for thought?-- how has the internet changed

the WAY products are MARKETED?
benefits of
MARKETING
NEW AND IMPROVED PRODUCTS
LOWER PRICES
marketing demand
products can be produced at a larger quantity
products can be produced at a lower price
What can a company do when the
cost to produce a product lowers?
UTILITY + VALUE
FORM utility- changing raw materials or putting parts together
to make them more useful.
what form added utility has the cell phone undergone since the days of SAVED BY THE BELL?
PLACE utility- having the product where customers can buy it.
where on earth?
TIME utility- having a product available at a certain time of year
or a certain time of day.
POSSESSION utility- allowing cutomers to take legal ownership of a product
INFORMATION utility- commuting information about a product
Finally--
THINK---what is the purpose of an umbrella?
PAIR--- find your partner
SHARE--- tell your partner
tell each other--- find one person and tell them something
new you learned today!
The FUNdamentals of marketing--
market- all people who share similar needs and wants
and who have the ability to purchase a given product.
Consumer market

GOALS:
industrial market (B2B- business to business)

GOALS:
improve productivity
improve sales
decrease expenses
improve profits
personal use
save money
make life easy
improve appearance
create status
What are the similarities?
MaRkET ShArE
percentage of the TOTAL sales volume generated by all companies that compete in a given market.
%
SEARCH ENGINE MARKET SHARE
why?
targetmarket- the group identified for a specific marketing program.
G
p
S
P
THE FOUR p'S OF MARKETING
CUTOMERPROFILE

Age Income Ethnicity Occupation Geographic Location
Product-- a company must choose what products to sell
Place-- a company must choose where to sell the products
Price-- a company must determine what price to sell the products
Promotion-- a company must decide how to advertise, promote, publicize a product
Full transcript