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P.P.L.(Product Placement)

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by

Sang Jin Ahn

on 6 December 2013

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Transcript of P.P.L.(Product Placement)

P.P.L.(Product Placement)
PROBLEMS
NECESSITY & ADVANTAGES
#1
RAISE
THE
QUALITY
Conclusion
The Origin
E.T. (Steven Spielburg, 1982)
안상진, 전화인, 하수민
The Garage(1919)
#1
SO
MANY!!
ADVERTISEMENT
#2
NOT
EFFECTIVE
Featured brands
3M, Apple, Arai, Audi, Boy Scouts, Bridgestone, Canal+,Chevrolet, Chopard, Claridge, CNN, Cohiba, Crocs, C-SPAN, Dell, Dick's Sporting Goods, Dom Perignon, Dr.Pepper, Everlast, Ferrari, Forbes,Fortune, Google, Hotel de Paris, Hotel de Paris, Initium, Jaeger-LeCoultre,JBL, Johnnie Walker, Kodak, KOR, Land O' Frost, LG, Life Magazine,Lincoln (tools), Lincoln Electric, Los Angeles Times, Louis Vuitton, Martini &Rossi, Monte Carlo Casino, Montecristo, MSNBC, Oracle, Pirelli, PRO (martial arts equipment), Randy's Donuts, RIDGID, Rimowa, Rolling Stone,Rolls Royce, Russian Standard Vodka, Sama, Shell, SIGG, Snap-on,Sparco, Starbucks, Texaco, The Coffee Bean and Tea Leaf, Time, Ty Nant,U.S. Air Force, U.S. Army, U.S. Marine Corps, U.S. Navy, Vanity Fair,Wired, YouTube, Zepter 

From http://www.brandchannel.com/
Thank you!
Sponsored by
Comment of Producer
"We want to emphasize that Hangeul(Korean) is commonly used in
daily life of that era"
Is it
reasonable?
#2
PROFIT-MAKING
#3
'Zapping'
P.P.L
Our LIfe & Culture
So,
'Change the way' we look at them, but keep the 'critical attitude'
#3
INFLUENCE
STORY LINE
Producer,

Writer
Marketing
Expert
Cost
-
\100,000,000
Cost
-
Full transcript