Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Experiential & Traditional Marketing

No description
by

a j

on 18 February 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Experiential & Traditional Marketing

Definition:
“event marketing”
It is based on the entire experience a consumer has with a product or service.
Experiential Marketing
Advantages vs Disadvantages
Experiential marketing:
Traditional Marketing
Is Experiential Marketing Better Than Traditional Marketing?
Examples:

IKEA Hotels

Car Dealership “Loaning” Cars
Mr.Gerard Fernon
Mr. Seva
MEBP
Done by: Asmaa Al-Jifri

Examples:
TV
Advantages: Disadvantages:

Cheaper Difficult to engage people
Useful
Reach more people

Traditional marketing:
Advantages: Disadvantages:

Easy to access Costly
Time to think before Slow in implement
Lack of automation


Thank you for your attention!
____________________
Differences & Similarities
Conclusion

No longer rely in traditional marketing.

Replaced by experiential method.

Online news than newspapers.

Experiential marketing is dominant.

Introduction
Similarity:

Marketing school.
Make the highest profit.


Differences:

The focus.
Way of communicating.
How marketing money is spent.
How far the responsibility of the marketers go.

Very good reasons why experiential marketing is better.
Newspaper
Billboards
Introduction

Experiential marketing

Traditional marketing

Advantages & Disadvantages

Conclusion

Q & A

Presentation Outline
Full transcript