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Experiential & Traditional Marketing

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by

a j

on 19 June 2014

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Transcript of Experiential & Traditional Marketing

Definition:
“event marketing”



Experiential Marketing
Advantages vs Disadvantages
Experiential marketing:
Current scenario
Traditional Marketing
Is Experiential Marketing Better Than Traditional Marketing?
Examples:

IKEA Hotels

Car Dealership “Loaning” Cars

Behr “Paint Your Place”
Mr.Gerard Fernon
Mr. Seva
MEBP
Done by: Asmaa Al-Jifri

Examples:
TV
Radio
Newspaper
Advantages: Disadvantages:

Cheaper Difficult to engage people
Useful
Reach more people

Traditional marketing:
Advantages: Disadvantages:

Easy to access Costly
Time to think before Slow in implement
contacting Unidirectional tools
Low interaction range
Lack of automation

No longer rely in traditional marketing.

Replace by experiential method.

Online news than newspapers.

Experiential marketing is dominant.
Thank you for your attention!
____________________
Differences & Similarities
Introduction

Experiential marketing

Traditional marketing

Advantages & Disadvantages

Differences & similarities

The current scenario

Which one is the best?

Summary

Conclusion

Q & A
Conclusion
Very good reasons why experiential marketing is better.
Presentation Outline
Introduction
What is marketing?


Why do you think people use marketing?


What is the benefit of marketing?


How has it improved?


Marketing schools.

Similarity:

Marketing school.
Make the highest profit.


Differences:

The focus.
Way of communicating.
How marketing money is spent.
How far the responsibility of the marketers go.
Full transcript