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Nokia Comes With Music Program

International Marketing

Tiffany Bell

on 26 April 2010

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Transcript of Nokia Comes With Music Program

1865...............1967...............1981...............1987...............1992................1994................1997..................1998................2005................2007 Nokia Company History By The Globe Trotters Global Strategy Tiffany Bell Petar Mladenov
Matt Fifer Blaire Martin
Yamil Ramirez Jonathan Villadolid Company Overview Nokia is born!

Nokia started by making paper – the original communications technology Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.
Nordic Mobile Telephone (NMT), the first international mobile phone network, is built. Nokia launches the Mobira Cityman, the first handheld NMT phone. Mobira Cityman Jorma Ollila becomes President and CEO He focused the company on telecommunications.
The world’s first satellite call is made, using a Nokia GSM handset. The Nokia 6110 is the first phone to feature Nokia’s classic Snake game. Nokia becomes the world leader in mobile phones.
Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion. 1,000,000,000! Nokia recognized as 5th most valued brand in the world. Nokia launches Ovi, its new internet services brand. Nokia also introduced their "Comes with Music Program" in 2007 Article Summary Nokia beginning to offer free music downloading in China
Cornering the competition in the
smartphone market
"Comes with Music Program"
Eight phones released (Priced at around $187)
12 month subscription standard
No digital rights management technology Partnered with current Chinese music service:
Huadong Feitian Features music from four biggest international labels:
Warner Music Group
Universal Music Group
Sony Music
Emi Group ltd. Global corporation headquartered near the Finish capital Helsinki.
Main focus is manufacturing mobile devices and converging internet and communication industries.
Currently hire 123,000 employees in 120 countries
Nokia does business in more than 150 countries which brings them
Annual revenue: 41 billion Euros.
Nokia is listed on the Helsinki, Frankfurt, and New York Stock exchanges.
Nokia offers internet services such as applications, games, music, maps, media and messaging through its Ovi platform.
Over the years Nokia has had several attempts penetrate the PC market, however their main focus still remains Cell Phones. Nokia produces mobile devices for every major segment and protocol, Including GSM, CDMA, and W-CDMA. Analysis Gray Markets
- Minimize with Product
Penetration Pricing Strategy
Wholly-Owned Subsidiary
- Alliance with
Huadong Feitian What strategy did Nokia use with its "Comes with Music" program? A. Product Adaptation
B. Product Standardization
C. Product Qualification
D. Product Differentiation What is the primary problem facing Nokia in the Chinese market? A. Music piracy creating gray markets
B. Competition from Google's Andriod
C. Uninterested companies
D. Unwillingness to buy new phones Nokia's program it is introducing to china is called: A. Nokia Music
B. Symphonica
C. Comes with Music
D. Soundscape China is Nokia's _ largest market in terms of sales A. First
B. Second
C. Fourth
D. Sixth Nokia was founded in 1865 as a:
A. Rubber Maker
B. Cable Manufacturer
C. Steam-powered Calculator Manufacturer
D. Mill to Manufacture Pulp and Paper Thank you! Now... Super Prize Giveaway!! China is Nokia's 2nd Largest Market in Terms of Sales The mobile era begins! Intense Rivalry Among Competitors Forces Companies to Change Strategies to Stay Competitive! Nokia has shifted strategies to a different market in order to avoid competing with Google and Apple
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