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Disney Pixar Merger

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Andrew Bozymowski

on 6 December 2012

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Transcript of Disney Pixar Merger

The Merger & Disney - Started October 16th, 1923
as "Disney Brothers Cartoon
Studios." The creation of one character saved the failing company... The Merger The Merger Today - Joint Venture of brothers
Walt and Roy Disney - First work was on a series
entitled "Alices Wonderland"
in 1924 - By 1926, Walt and Roy had
produced 2 films and purchased
a studio in Hollywood, California - Early pitfalls of distribution rights
nearly ended Disney before it
could establish itself... Mickey Mouse Disney then went on a role: Released films like Snow White and the Seven Dwarves which was the highest grossing film of its time Won Acadamy Awards Created its first Television series in 1955 called the Mickey Mouse Club Opened Disneyland theme park in July 1955 in California Walt Disney died in 1966, but
the company survived and popularity
grew even more Extreme merchandising began in the 1970's Disney went International in 1983 with the opening of Tokyo Disneyland In the coming decades Disney:
- moved into a wider market
- started The Disney Channel
cable network
- established subdivisions such
as Touchstone Pictures to
produce more than just family
oriented programs
all of which helped gain a firmer footing on a much larger spectrum. There was dissension at the start of the discussions of an actual merger even happening all together, mostly because of Steve Jobs' pride. But after months of deep thought, he followed through with the deal.

On January 25th, 2006, Walt Disney announced that it was buying Pixar, the digital animation studio led by Apple head Steve Jobs. This deal ended up being worth $7.5 billion and was extremely significant on both fronts. Disney has had major experience and success in publicity and marketing for decades but have always struggled slightly in their animation aspects. This is where the purchase of Pixar was important as this is their elite standard. This combination has already proven to create an economic juggernaut The Merger Today Pixar 1979- Ed Catmull is recruited by George Lucas from The New York Institute of Technology to head Lucasfilm's Computer Division

1983- John Lasseter is invited after losing job at Disney to join the graphics group at Lucasfilm's Computer Division Pixar: Quick History 1984- This group releases first short film titled The Adventures of André & Wally B 1986- Steve Jobs purchases the Computer Graphics Division from George Lucas and establishes an independent company called Pixar

Luxo Jr. is completed, the first short film of Pixar, and is the inspiration for the symbol they use today. 1988- Tin Toy is the first animated
film to receive an Academy Award when its named best Animated Short Film 1991- Disney and Pixar announce agreement to "to make and distribute at least one computer-generated animated movie". This proves to be a very important occurance in the eveuntual merger between the two sides. 1995- Toy Story, the world’s first computer animated feature film, is released in theaters on November 22. It becomes the highest grossing film of 1995, making $192 million domestically and $362 million worldwide.

Pixar opens its initial public offering on November 28. It is the largest IPO of the year. 1997- The Walt Disney Studios and Pixar Animation Studios announce an agreement to jointly produce five movies over 10 years. Pixar now employs 375 people. This was the start of Pixar as we know it today. “Most acquisitions, particularly in media, are value-destroying as opposed to value-creating, and that certainly has not turned out to be the case here,”, a quote from David A. Prices 2008 book ‘The Pixar Touch: The Making of a Company’ This quote explains exactly what happened with this acquisition. It wasn’t until the end of the production contract between the two companies when Disney decided they didn’t want to lose connection with Pixar and it was obvious that a merger made perfect sense. Since the acquisition Disney-Pixar has pumped out movies such as ‘WALL-E’, ‘Up’ and ‘Bolt’ with plans for Pixar to release movies twice-yearly, unimaginable before the takeover.

THE END One of the key reasons for the success enjoyed by Disney-Pixar is due to how "related the business' where before the takeover which leads to more synergies when merged." The joining boosted Pixar’s creativity leading to higher quality cinematic output than before. Disney opened the door to a huge distribution network for Pixar’s releases.

Gordon Phillips, Bank of America professor at the University of Maryland and a research associate at the National Bureau of Economic Research (NBER), views that:

“The Disney-Pixar merger is consistent with Disney choosing Pixar because it is similar enough to permit new product synergies,”,

“Following the merger, many Disney computer-animated movies (e.g., Toy Story, A Bug’s Life, Cars) have been produced using Pixar technology and distributed by the merged company.”, The Merger Today: Continued
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