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Transcript of 7-Eleven Inc.
-7-Eleven was the first convenience store to sell pre-paid phone cards.
-7-Eleven customers drink almost 13 million Slurpee® beverages each month. Favorite flavors are Coca-Cola and Minute Maid Cherry. Since introduced in 1966, close to 6.5 billion Slurpee drinks have been sold, almost enough for every person on the planet. -Manitoba is the "Slurpee Capital" of the world. The 7-Eleven stores in Manitoba sell an average of 8,300 Slurpee drinks per store each month Start up Costs, Ongoing Fees and Financing Total Cost- $30,800 - $1,635,200 Franchise Fee: $10,000 - $1,500,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement:
15 years, renewable Cash Requirements: $127,000 Recent Accomplishments -No. 2 on Forbes magazine's "Top Franchise for the Money" for 2012
-No. 3 on Entrepreneur magazine's "Franchise 500" for 2012
-No. 3 on Forbes magazine's "Top 20 Franchises to Start" for 2011
-No. 1 in Store Growth by Convenience Store News for 2012 -No. 2 on Franchise Times magazine's "Top 200 Franchise Companies" -No. 2 on AllBusiness "Top 5 Franchises" for 2012
Self Service -Self-service was key in the changing needs of time-pressed customers. -In the 1970s self-serve gasoline was gaining popularity at 7-Eleven store locations -Several little inventions and machines, like the counter-top microwave oven, self-serve soda fountain and roller grill, created new quick- and self-service merchandising opportunities
-This is how 7-Eleven came up with the Big Gulp® fountain drink and Big Bite® hot dog.
Building on an Idea -Since it began 7-Eleven has had many great ideas to remain successful -7-Eleven was the first convenience and food retailer to advertise on television, provide convenience-oriented customers with fresh-brewed coffee in to-go cups, offer self-serve soda fountain drinks and the first to offer monster-sized drinks, Big Gulp® beverages, sell pre-paid phone cards, offer self-serve ATM services -7-Eleven adds another store to its worldwide operations every 2 hours.