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7-Eleven Inc.

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Rachel Anderson

on 11 October 2012

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Transcript of 7-Eleven Inc.

By: Rachel Anderson 7-Eleven Inc. The History of 7-Eleven -Founded in 1927 -Southland Ice company employee "Uncle Johnny" began selling bread, milk, and eggs at an Ice box store -Realizing the potential Joe C. Thompson Jr began selling these items at other Ice box store locations -Joe ended up buying the Southland Ice Company changing the name to Southland Corporations and began opening convenience stores -The convience stores were known as Tote'm because customers "toted" away their purchases -In 1928 the stores began selling gasoline -In 1946, store hours were extended from 7 a.m. to 11 p.m. and the name was changed from Tote'm to 7-Eleven -In the 1950s, the stores served as the “mom-and- pop” neighborhood grocery store, the “ice-house,” the dairy store, the supermarket and the deli all in one location. First 7-Eleven Television Commercial Fun Facts -7-Eleven, Inc. is the world’s largest convenience store chain with approximately 47,600 stores in 16 countries, 9,375 of them are in North America -7-Eleven stores sell almost 38 million gallons of fountain drinks a year – enough to fill approximately 51 Olympic-size swimming pools.
-7-Eleven was the first convenience store to sell pre-paid phone cards.
-7-Eleven customers drink almost 13 million Slurpee® beverages each month. Favorite flavors are Coca-Cola and Minute Maid Cherry. Since introduced in 1966, close to 6.5 billion Slurpee drinks have been sold, almost enough for every person on the planet. -Manitoba is the "Slurpee Capital" of the world. The 7-Eleven stores in Manitoba sell an average of 8,300 Slurpee drinks per store each month Start up Costs, Ongoing Fees and Financing Total Cost- $30,800 - $1,635,200 Franchise Fee: $10,000 - $1,500,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement:
15 years, renewable Cash Requirements: $127,000 Recent Accomplishments -No. 2 on Forbes magazine's "Top Franchise for the Money" for 2012
-No. 3 on Entrepreneur magazine's "Franchise 500" for 2012
-No. 3 on Forbes magazine's "Top 20 Franchises to Start" for 2011
-No. 1 in Store Growth by Convenience Store News for 2012 -No. 2 on Franchise Times magazine's "Top 200 Franchise Companies" -No. 2 on AllBusiness "Top 5 Franchises" for 2012
Self Service -Self-service was key in the changing needs of time-pressed customers. -In the 1970s self-serve gasoline was gaining popularity at 7-Eleven store locations -Several little inventions and machines, like the counter-top microwave oven, self-serve soda fountain and roller grill, created new quick- and self-service merchandising opportunities

-This is how 7-Eleven came up with the Big Gulp® fountain drink and Big Bite® hot dog.
Building on an Idea -Since it began 7-Eleven has had many great ideas to remain successful -7-Eleven was the first convenience and food retailer to advertise on television, provide convenience-oriented customers with fresh-brewed coffee in to-go cups, offer self-serve soda fountain drinks and the first to offer monster-sized drinks, Big Gulp® beverages, sell pre-paid phone cards, offer self-serve ATM services -7-Eleven adds another store to its worldwide operations every 2 hours.
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