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e-commerce business models
Transcript of e-commerce business models
Critically analyse and discuss the impact of
on traditional business models.
In addition you will need to consider
has impacted aspects of traditional business processes
“As we talk about Internet companies, in five years' time there won't be any Internet companies. All companies will be Internet companies or they will be dead.
Andrew S. Grove, chairman & CEO of INTEL
The process of buying, selling, or exchanging products, services, or information online.
Fast growing / fast changing
Low entry costs
Many revenue sources / models
Universal access / Global reach
Why is EC successful ?
Anytime - 24 / 7 access
Everywhere - e-commerce, m-commerce, tablets
Different way of marketing thinking
Personalisation - image of tailored service
company creates, deliver and captures value ??
Core logic of business.
of business model
numerous business models
Selling Products / Services.
Freemium / Premium Subscriptions
PPV / PPM
Multiple revenue models
not dependent on
Information as a revenue stream
Personalization / customization
Instrument for decision making
EC live or die on technology
Moore's Law ->
Investments -> stability
Efficiency - Doing thing right
Effectiveness - Doing the right thing
Efficacy - Producing right thing