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Sales & marketing Department

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by

Queenstown Rafting

on 23 February 2015

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Transcript of Sales & marketing Department

Sales and Marketing Tasks
Sales & Marketing Department
STAFF...
Sharon Gray - 40 hrs
Kirsty Wyndham - 32 hrs

Internet
Collateral & Brand
Design & production
Distribution

Print Collateral
Shop and Bus Signage
Posters for the shop
TV and videos played on them
Advertising
ITAG
Local agents
Famils
Hosting
Arranging them
Updates
Mailchimp newsletters
Road conditions (Milford and Rafting)
Snow condition updates
Price changes
Promotions
Training

Collateral
Brochures
Posters
Training materials
Product manuals

Visits
Updates
Recognising Birthdays
Incentives
Eg Cardrona incentive
FOC spaces (ski season)
Promo pens/giveaways
Trade shows
TRENZ
MEETINGS
DQ roadshows
TECNZ conference
TECNZ Xmas function
TNZ Updates
Kiwi Link
Rates
Company specific rates to work out
Contracts - often online to update
SEO
SEARCH ENGINE OPTIMISATION
Metatags
Text and content
Search engine words

Updating
Images
Rates
Content
Other Important websites
Destination Queenstown
Update listings
Renew special offers
NewZealand.com
Update listings - images and text
Write articles
Add special offers
Social Media sites
Google Plus
(Google version of Facebook)
You Tube
2nd most used search engine
Facebook
Used by local agents for updates and customers wanting to contact us
Qtn Rafting
Kiwi Discovery
Cavells
Extreme Green
Snow Excuse
Twitter
Again used by local agents and customers
Qtn Rafting
Kiwi Discovery
Milford Sound
SkiLink
Cavells
Routeburn Track
Milford Track
Extreme Green
Snow Excuse
Pinterest
Trip advisor
Reply to reviews
Update images and text
Booking engines
Shopping carts
DPS
Easyticket
Bookit on Snow Excuse
RTBS
GoDo
Conference & Incentive
Trade shows to attend
DQ leads quote sheets
Sales calls
Newsletters
Creditors to check off
Make sure they match spend and sort problems

Reports & Anaylsis
Agent sales IBIS and QR numbers
Product sales
Country of origin, website stats, etc

Budgets
Setting them at start of year
Recording spend
Updating and reviewing
Rates
Ensuring rates sent to accounts
Rates updated in all internal systems IBIS etc
Distribute rates
Update contracts for rates adn upload to system
Commission sheets
Updated for frontline with commissions and discounts
Coupons &
Special offers
Ensure accounts and front line aware
Update a spreadsheet with offers
Public Relations
Press releases
Media famil hosting
Networking functions
Newsletters
Snow reports
Famils and Media
Hosting agents local and wholesale
Hosting media
Arranging photoshoots
Market Research
Mystery shops
Surveys of clients experiencing product
Agent surveys - how are we doing?
Anaylising data and trends
Sponsorship
Manage sponsorship requests
Attend functions (quiz night, races, fun days)
Brochures
Accounts & Reporting
Shop & bus signage
Booking Systems
Book It
Used for Snow Excuse, Powderhounds and Cardrona
Google Ads
Anaylsis and review every month
TNT Competition Online
Online adverts
Travelbug (Trademe) online for SnowExcuse
Summerdaze for Cavells

Jasons
Print adverts
CRT magazine for landsborough
Consumer Guides
ITAG
Jasons
Whytewaters
Real Journeys
Destination Fiordland
DOC leaflets
AVIS
Arrivals Magazine
Budget rentals
Frankton Flyer

Air NZ Kia Ora
Contiki book
YHA maps and Rack cards
TNT magazine
Lakes Weekly
ODT
Brown Bear

Flyers for promos
Menus for Cavells
Product manuals designed
USB sticks for TRENZ and sales calls
Posters for agents
Timetables for ski
Business cards
Training material
for Example
NZ Superpass
YHA discounts
NZET commissions
G Adventures

Calculate rates
Retail
Wholesale
Packages
Groups
Our websites
IMPORTANT for searching location of product
Flickr
Used by TNZ and DQ for their websites
Good way to share high res images with media
i-res system needs updating
Website Travel
Agents: Peterpans - Australia, Nomads, Base, Happy Travel
RTBS
REAL TIME BOOKING SYSTEM
Used in all main hotels ie 43 properties round town

TASK
Update system prices in general
Update agent specials eg $139 for Creeksyde
Wholesale market
Updates
Newsletter
Visits
Famils
Training
New products

Groups
Quote rates
Hosting potential PCOs
Group sheets g Contiki and G Adventures
Training sheets for tour leaders
Full transcript