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Bottom of the Pyramid_ IDE course

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by

Reina Ichii

on 17 March 2014

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Transcript of Bottom of the Pyramid_ IDE course

Bottom of the Pyramid
Discussions
Which BOP business models could be more effective to reduce poverty?
Figure 1 Progress toward the UN Millennium Development Goals, by country
Source: http://data.worldbank.org/news/significant-progress-towards-achieving-MDGs
Government sector
Public services
Regulation
land reform
Taxation
Subsidies
Private sector
philosophical activities
foreign direct investment
international trade
provide jobs
corporate social responsibilities (CSR)
How could multi-national companies (MNCs) contribute to poverty alleviation?
What is BOP?
External support
Financial assistance (eg ODA)
Technical cooperation
Benefits
Limitations
BOP's strengths and limitations
1989
2012
Trend of world poverty
Updated every three years
The content includes macroeconomic, structural and social policies to reduce poverty
PRSP list:
http://www.imf.org/external/np/prsp/prsp.aspx

Poverty reduction strategy paper (PRSP)
Source: http://www.oecd.org/dac/stats/50060310.pdf
Bottom of the Pyramid
target four billion people living under $2 per day
segmentation opportunities
BOP market's characteristics (4As)
awareness
access
affordable
availability
Source: Phillips (2006: 41)
Phillip's approach to the BOP market
Full transcript