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Telling your story:

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MLPP Staff

on 11 November 2016

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Transcript of Telling your story:

Seven Sentences:

1. Once upon a time...

2. And every day...

3. Until one day....

4. And because of this...

5. And because of this....

6. Until finally...

7. And ever since that day...
"Storytelling is the language of emotions"- Mark Rovner
What is storytelling?
Storytelling Roadblocks
Common Mistakes:

The Too-Much-Too-Soon Problem

When True Stories Stop Being True

Facts, Figures and Charts

"I find that most people know what a good story is until they sit down to write one." -Flannery O'Connor
Group Exercise:
1. Divide into small groups
2. Spend ten minutes working on a story,
using the 7 sentences as a guide
3. Spend fifteen minutes sharing stories
within the group and gather feedback
Storytelling for social change
Shannon Nobles,
Community Engagement Specialist
Michigan League for Public Policy
Telling your story:
A good story:
emotional appeal vs. numbers
creates imagery
includes personal connections
Components of a story:
Why tell stories?
- social change
shares on social media
support the mission
move towards your direction

Who can tell stories?
- staff, partners, supporters, clients, etc.

How do we tell them?
- website, social media, newsletters, podcasts, annual report, Op Eds, blogs, traditional media, etc.
Taking it to the next level:
Visual Storytelling
The Golden Rule:
We are all the same!
Thank you!

Shannon Nobles,
Community Engagement Specialist


Tips for Effective Storytelling
"Our stories are where the revolution begins"
- Jeanette Leblanc

“The most common way people give up their power is by thinking they don’t have any.”

~ Alice Walker
Full transcript