Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Persuasive Techniques

A mini lesson on the various persuasive techniques used in advertising.
by

Carlos Ferron

on 15 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Persuasive Techniques

Persuasive Techniques
Keep in Mind
Thank you for your attention!
This is called LOADED LANGUAGE!
Advertisers use words with strongly POSITIVE or NEGATIVE connotations to stir people's emotions.
What is the point of advertising?
We are all consumers, so it is task of companies to convince us why we need to buy certain items, vote for certain people, and to be cautious of certain things.

"Effective writers, speakers, and advertisers know how to pull your heartstrings."
This persuasive technique convinces people that they need to belong to a large popular group.
This persuasive technique is used to make people feel they are superior to others. It makes them feel apart of the "Elite".
The Power of Persuasion
Bandwagon Appeal
Snob Appeal
This persuasive technique is very common for infomercials. In most instances a company will use a celebrity to help endorse a product or service.
Testimonial
This kind of persuasive technique is commonly used in political ad campaigns. It is when a positive idea or image is connected to a product or candidate.
Transfer Appeal
This type of persuasive technique is an attempt to gain moral support by linking it to a widely accepted value. PSAs are common for this type of appeal.
Ethical Appeal
This is another persuasive technique that is common for PSAs. It is a way to convince people that their safety may be at risk.
Appeal to Fear
This technique is designed to make people feel compassion for others. You might see this example in an ad for starving children.
Appeal to Pity
http://ispot.tv/a/7dR0
Full transcript