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Persuasive Techniques

A mini lesson on the various persuasive techniques used in advertising.

Carlos Ferron

on 15 January 2014

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Transcript of Persuasive Techniques

Persuasive Techniques
Keep in Mind
Thank you for your attention!
This is called LOADED LANGUAGE!
Advertisers use words with strongly POSITIVE or NEGATIVE connotations to stir people's emotions.
What is the point of advertising?
We are all consumers, so it is task of companies to convince us why we need to buy certain items, vote for certain people, and to be cautious of certain things.

"Effective writers, speakers, and advertisers know how to pull your heartstrings."
This persuasive technique convinces people that they need to belong to a large popular group.
This persuasive technique is used to make people feel they are superior to others. It makes them feel apart of the "Elite".
The Power of Persuasion
Bandwagon Appeal
Snob Appeal
This persuasive technique is very common for infomercials. In most instances a company will use a celebrity to help endorse a product or service.
This kind of persuasive technique is commonly used in political ad campaigns. It is when a positive idea or image is connected to a product or candidate.
Transfer Appeal
This type of persuasive technique is an attempt to gain moral support by linking it to a widely accepted value. PSAs are common for this type of appeal.
Ethical Appeal
This is another persuasive technique that is common for PSAs. It is a way to convince people that their safety may be at risk.
Appeal to Fear
This technique is designed to make people feel compassion for others. You might see this example in an ad for starving children.
Appeal to Pity
Full transcript