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STARBUCKS

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by

regi tenz

on 12 April 2015

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Transcript of STARBUCKS



Schultz's Transformation AgendaSchultz's Transformation Agenda
To establish as the premier purveyor
of the finest coffee in the world while
maintaining our uncomprimising
principles as we grow

Issues
Schultz's Transformation Agenda
To become a national company with
values and guiding principles that
employees could be proud of
Global Expansion
Recommendations
SWOT Analysis
Porter's Five Forces
To inspire and nurture the human spirit -
one person, one cup, one neighbourhood
at a time
6 Principles
In Australia
- Product Enhancement
- Technology Acuteness
- Lean Techniques
- Social, Community Standards
- Staff Development
- Quality Customer Service & Engagement
Starbucks Financial Performance
Presented by:

Sandra Hutomo 4270505
Michael Martin 3928136
Bao Tran Phan 4452218
Regina Tenio 4081719
Its Strategies and Initiatives
Overview of Starbucks today
Mission, Vision and Values
History and its Practices, Principles and Strategies
Financial Performance
Transformation Agenda
Company's Issues
5 Forces and SWOT Analyses
Recommendations
Metaphor and Conclusion


Schultz's Transformation Agenda
Starbucks Financial Performance
- Closing the stores
(474)
- Layoffs (6,000)
8742
8180
1,672
2,571
1,669
18,066
To build a company with a soul
HIGH
HIGH
MODERATE
MODERATE
HIGH
One
person,
One
cup,
One
neighbourhood at a time
Full transcript