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Openness & Pricing

A quick prezi on alternatives to advertising
by

Justin Spears

on 14 April 2014

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Transcript of Openness & Pricing

Business Foundations
Intro to Marketing Unit

Alternatives to Advertising
Financially
Physically
Management
With Information
Be Open with Your Customers
Red Cross faced a public relations nightmare after Hurricane Katirna. Using WordPress, they were able to construct blogs to communicate with the public on the "how, when & Where" of relief distribution.
They also have been effective in using social media sites like Twitter and Facebook to communicate and receive feedback.
Case Study: American Red Cross
Openness
http://www.redcross.org/news-events
Financially
Let customers see how you are performing in the marketplace
Costs
Revenues
Profit
Tax Info
Physically
Tours
Behind the scenes
"See the Process
Management
Communicate with client base
Newsletters
Blogs & Social Media
Education
Open with Information
Processes
Ingredients
What you use
Where you get it
Questionnaires
Full transcript