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ING Bank Check - In

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by

Dale Nguyen

on 15 March 2014

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Transcript of ING Bank Check - In

Hisham Kallingal
Dale Nguyen
Utku Turgut

HUD - ING Expert Marketing Team
"Cheque-in" Marketing Plan
Introduction of Service
Positioning
Target Market
Price
Placement
Promotion Plan
Budget & Objectives
Summary
Agenda
Banking with ING Direct could become even more simple and convenient than it already is
"Cheque-In"
Target Market
1 in 10 Canadians say they use their mobie device to do banking, this increases to
1 in 5
when looking at
18-34 year olds

57%
of these
18-34 year olds

are open to do traditional banking functions from their smartphones

Price
Why ING gives it for FREE?
Place
Promotion
BUDGET COSTS
500,000 existing customers to use the app
Objectives

Summary

We Make Banking Easy and Convenient Experience
for Canadians

Call to Action

(A) 1 Billion (B) 4 Billion
(C) 5 Billion (D) 2 Million
33%
of Canadians say that the only reason for visiting a branch was to deposit a cheque.
How many cheques are written each day ?
100,000 new ING customers using the app in the first 12 month
#1 online banking service in Canada
Full transcript