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ING Bank Check - In
Transcript of ING Bank Check - In
HUD - ING Expert Marketing Team
"Cheque-in" Marketing Plan
Introduction of Service
Budget & Objectives
Banking with ING Direct could become even more simple and convenient than it already is
1 in 10 Canadians say they use their mobie device to do banking, this increases to
1 in 5
when looking at
18-34 year olds
18-34 year olds
are open to do traditional banking functions from their smartphones
Why ING gives it for FREE?
500,000 existing customers to use the app
We Make Banking Easy and Convenient Experience
Call to Action
(A) 1 Billion (B) 4 Billion
(C) 5 Billion (D) 2 Million
of Canadians say that the only reason for visiting a branch was to deposit a cheque.
How many cheques are written each day ?
100,000 new ING customers using the app in the first 12 month
#1 online banking service in Canada