Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Tesla Motors

No description
by

Daniela Misas

on 24 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Tesla Motors

Bison Business Solutions
Battery Technology
Tax Credit
Partnership
Threats
Weaknesses
(cc) photo by medhead on Flickr
Strengths
Range/Recharging
Customer Perception
Disconnect
Competitors
Chevrolet Volt
BMW
Toyota Prius
SWT
Opportunities
Developing Infrastructure
Green Movement
Brand Equity
"We seek to achieve excellence by enhancing the Tesla Motors experience and increasing customers’ freedom to go anywhere, anytime, all while supporting a sustainable green environment."
Vision
Tesla's Current Marketing Strategy
Advertising focuses on:
Car features
Luxury
Information upon request
Sales oriented
Weakness: Customer Perception
Opportunity: Brand Equity Campaign
Public Relations
Solar Panels
Electric Car
Infrastructure
Brand Awareness
The Tesla Card
Tesla Benefits
Car Identification
Analysis of infrastructure grid
Expanding grid locations
Customer Benefits
Efficient payment method
Online access to current savings
Optional service bundling
Why I Love My Tesla
Weakness: Range/Recharging
Opportunity: Infrastructure
Trucks
Flexibility
Strategic locations
Peace of mind
Plug-In Charging Station
Battery Switch Station
Station Candidates
Gas Station
Grocery Stores and Malls
Restaurants
City Parking
Hotels
Condo Communities
Switch new batteries for depleted ones
Cool and charge the batteries in inventory
Manage the complex logistics
Expansion Plan
Weakness: Disconnect
Opportunity: Green Movement
A Bright Idea
Cost per Region
Trucks: $500,000
Plug-In Charging Station: $1,500,000
Battery Switch Station: $5,000,000
Administrative Costs: $500,000

Benefits
Increasing the market percentage
Decreasing range anxiety
Infrastructure
2012
2017
2013
2014
2015
2016
2018
2019
2020
Delivery of Model S Starts
Solar Panels Start
Tesla-Monials
Delivery of Model X Starts
Public Relations implementation of infrastructure
Revealing of California Infrastruture
Revealing of West Coast Infrastructure
"Gen 3" Release
Revealing of Midwest and Southwest Infrastructure
Revealing of Midwest and Southeast Infrastructure
Revealing of East Coast Infrastructure
Revealing of Northeast Infrastructure
Full transcript